Strategic Digital Media Leader

7 days ago

New York, New York, United States Conde Nast Full time

Job Overview:

We are seeking an experienced Vice President of Digital Media to drive consumer acquisition and monetization across our Subscription, Commerce, and Box Continuity businesses.

About Conde Nast:

Conde Nast is a global media company producing high-quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. Our portfolio includes respected and influential media properties such as Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Conde Nast Traveler/Traveller, Allure, AD, Bon Appetit, and Wired.

Key Responsibilities:

  • Strategic Leadership:
    • BUILD AND EXECUTE PAID DIGITAL STRATEGIES FOR CONDE NAST BRANDS IN SUPPORT OF CUSTOMER ACQUISITION AND MONETIZATION FOR OUR SUBSCRIPTION, E-COMMERCE, AND BOX CONTINUITY BUSINESSES.
    • ESTABLISH OVERALL REVENUE GOALS AND BUDGET ALLOCATION FOR VARIOUS REVENUE STREAMS BASED ON RETURN-ON-VARIABLE INVESTMENT.
  • Team Leadership:
    • LEAD, MENTOR, AND MANAGE A TEAM OF PAID MEDIA SMEs (6+), ENSURING PROFESSIONAL GROWTH AND DEVELOPMENT.
    • FOSTER A COLLABORATIVE AND RESULTS-ORIENTED TEAM ENVIRONMENT, DRIVING HIGH PERFORMANCE AND ACCOUNTABILITY.
  • Testing + Optimization:
    • OPTIMIZE SPENDING STRATEGY LEVERAGING KEY TARGET AUDIENCE SEGMENTS, GEOGRAPHIES, AND AUDIENCE FUNNEL OPPORTUNITIES.
    • CREATE A/B TESTING FRAMEWORKS.
  • Budget and Financial Management:
    • MANAGE THE PAID MEDIA BUDGET, ENSURING EFFICIENT ALLOCATION OF RESOURCES AND COST-EFFECTIVE MEDIA SPENDING.
    • SUPPORT THE TEAM WITH BUDGET PLANNING AND FORECASTING EFFORTS THROUGHOUT THE YEAR.
  • Analytics and Reporting:
    • UTILIZE DATA ANALYTICS TOOLS TO TRACK, ANALYZE, AND REPORT ON CAMPAIGN PERFORMANCE AND KEY METRICS.
  • Cross-Functional Collaboration:
    • WORK CLOSELY WITH MARKETING, SALES, AND PRODUCT TEAMS TO ENSURE ALIGNMENT AND INTEGRATION OF PAID MEDIA STRATEGIES WITH BROADER BUSINESS INITIATIVES.

Requirements:

  • 10+ YEARS OF EXPERIENCE IN DIGITAL MARKETING WITH A FOCUS ON PAID MEDIA, INCLUDING AT LEAST 5 YEARS IN A LEADERSHIP OR MANAGEMENT ROLE.
  • BACHELOR'S DEGREE IN MARKETING, BUSINESS, ADVERTISING, OR A RELATED FIELD; MBA OR ADVANCED DEGREE PREFERRED.
  • PREVIOUS EXPERIENCE WITH A SUBSCRIPTION BUSINESS/BRAND; PUBLISHING EXPERIENCE PREFERRED.

Estimated Salary Range: $200,000-$250,000

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