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Director of Development and Marketing

2 months ago

New York County New York, United States School of American Ballet at Lincoln Center Full time
About the Role

The School of American Ballet at Lincoln Center seeks a highly skilled and experienced Director of Development and Marketing to lead our fundraising and marketing efforts. This is a critical role that will play a key part in supporting our mission and ensuring the long-term financial vitality of our organization.

Key Responsibilities
  • Strategy and Leadership
    • Develop and execute a comprehensive and compelling strategy to expand philanthropic support and public brand awareness in support of our ongoing programs and strategic priorities.
    • Partner with Board leadership to achieve development and brand/marketing goals.
    • Prepare budgets and effectively manage financial and staff resources to achieve these goals and objectives.
    • Develop strategic partnerships and strong relationships at all levels, internally and externally.
    • Serve as an active contributing member of the management team to help steward the institution's resources.
  • Development
    • Provide leadership for the development department, creating short-term and long-range plans to meet revenue goals for fundraising areas and as a whole.
    • Oversee Development staff in the implementation of our development activities across areas.
    • Lead and motivate a team toward significantly increasing all fundraising streams over time.
    • Employ strategic and innovative approaches to identify new donors and tailored engagement plans to cultivate and solicit their financial support.
    • Support the Executive Director's and Board members' major gift fundraising activities.
    • Identify, manage, cultivate and solicit a portfolio of major gift prospects.
    • Train, encourage, support and lead other development team members in managing prospect portfolios.
    • Ensure that software and other tools are in place for prospect tracking, research, acknowledgement and stewardship.
  • Marketing
    • With the Director of Marketing, develop an integrated strategy to enhance our marketing capabilities school-wide, in support of mission and revenue goals (students, donors) and overall brand awareness; establish short and long-term plans to meet goals.
    • Oversee the 3-person marketing team to execute all ongoing print and digital advertising and marketing (website, social media, audition and outreach advertising and promotional materials).
    • With the team, develop a brand strategy and implementation plan school-wide; create unified messaging school-wide; utilize pro-bono and paid marketing services from outside firms to bolster brand marketing capabilities.
  • Board Relations
    • Work with the Executive Director and Board Chair on board development and maintain positive and proactive relationships with the Board of Directors.
    • Serve as the staff liaison for the Development Committee to engage board members in fundraising strategy and cultivation activities; help activate the entire Board to support our fundraising goals.
    • Serve as the staff liaison for the Nominating Committee to identify, cultivate and onboard new board members.
    • Support the work of the Board Brand Marketing Task Force (staff liaison is Director of Marketing).
    Requirements
    • Bachelor's degree
    • 7+ years' experience in non-profit development and marketing
    • Strong track record of hands-on execution to meet goals
    • Exceptional interpersonal, spoken and written communication skills
    • Ability to utilize data to inform results and enable decision making
    • Strong collaboration skills to achieve results
    • Excellent organization skills and an ability to coordinate multiple tasks and activities
    • Ability to exercise independent, sound judgement
    • Ability to handle confidential matters with discretion
    • Commitment to our mission and core values
    Benefits

The salary range is $180,000 – $220,000 commensurate with experience. This is a full-time, exempt position. We offer a hybrid work schedule and a superior benefits package, including:

  • Health Care Plan (Medical and Dental); dental is company sponsored
  • Short-Term & Long-Term Disability
  • Retirement Plan (403b) with company contributions after one year
  • Paid Time Off (20 vacation days, 10 sick days, plus public and religious holidays)
  • Paid two-week winter break in December
  • Commuter benefits pre-tax
  • FSA and DCFSA benefits pre-tax