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Brand Manager, Absolut
2 months ago
We are seeking a highly skilled Brand Manager to join our team at Pernod Ricard USA. As a Brand Manager, you will play a key role in shaping the brand strategy and leading key projects to drive growth for the Absolut portfolio.
Key Responsibilities- Help lead the delivery of the annual operating plan, including the execution of breakthrough consumer programs.
- Evaluate creative ideas and thinking with a critical eye, ensuring alignment with brand equity, vision, and strategic priorities.
- Develop and implement customer marketing programs in partnership with the channel marketing team, focusing on on and off premise channels.
- Champion the US consumer in the development of innovation, leading the preparation of in-market execution of new innovations.
- Collaborate with cross-functional teams to foster a strong cross-functional team and drive business results.
- Report market and competitor trends to identify core business threats/opportunities and analyze key marketing metrics to strengthen marketing plans.
- BS/BA in Marketing or Business (MBA a plus).
- Minimum 3-5 years of Brand Management experience.
- Strong knowledge of marketing principles, strategic and analytical skills.
- Ability to turn insights into marketing actions and recommendations.
- Results-oriented, organized, and able to lead, influence, and motivate others.
Pernod Ricard USA is an Equal Opportunity Employer. We offer a competitive compensation package, including performance bonuses, domestic and international career development opportunities, and a comprehensive benefits program.