Senior Brand Manager

3 weeks ago


New York, New York, United States Della Infotech Full time

About the Role:

We're seeking a Senior Brand Manager to lead the Crown Royal brand. As a key member of our team, you will be responsible for developing and executing brand strategies that drive business growth and brand awareness. You will work closely with our cross-functional teams to create and implement marketing campaigns that meet our business objectives.

Key Responsibilities:

  • Develop and execute brand strategies that drive business growth and brand awareness.
  • Lead cross-functional teams to create and implement marketing campaigns.
  • Partner with US brand leadership to establish and lead the Super Premium Convenience category.
  • Deliver annual Marketing Business Plan (MBP) and enroll key partners and brief agencies to deliver activity plan.
  • Show up as a mentor and role model for the extended team, driving thought leadership and hands-on coaching.

Requirements:
  • 7+ years marketing experience with a track record of crafting and implementing brand strategies and campaigns with tangible results.
  • Agency background and/or CPG or Beverage alcohol experience and/or MBA (preferred).
  • Proven track record of success against Diageo capabilities.
  • US experience preferred.

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