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Digital Marketing Strategist

2 months ago


Baton Rouge, Louisiana, United States Capital City Press Full time
Job Title:

Business Development Representative

Job Summary:

We are seeking a highly motivated and results-driven Business Development Representative with expertise in digital marketing strategies to join our team at Capital City Press. The ideal candidate will possess a deep understanding of both business development and digital marketing, exceptional communication skills, and a proven track record of driving growth through innovative digital marketing solutions.

Key Responsibilities:
  • Develop a comprehensive understanding of our products/services, target audience, and industry trends to identify new business opportunities.
  • Research and identify potential clients and strategic partners using a combination of market analysis, digital marketing tools, cold outreach, and participation in industry events.
  • Build and maintain strong relationships with prospective clients and partners, tailoring digital marketing strategies to meet their specific needs.
  • Collaborate with cross-functional teams, including digital marketing specialists, sales, and product development, to create customized proposals and presentations.
  • Utilize digital marketing techniques, such as SEO, SEM, social media marketing, email marketing, and content marketing, to enhance lead generation and conversion.
  • Develop and deliver persuasive sales pitches and presentations that effectively communicate the value of our products/services and digital marketing expertise.
  • Manage the entire sales cycle, from lead generation and qualification to contract negotiation and successful deal closure.
  • Create and execute strategic business development plans that integrate digital marketing strategies to expand our client base and market reach.
  • Monitor and report on digital marketing and sales activities, pipeline, and results, providing regular updates to management.
Requirements:
  • Bachelor's degree in business, marketing, or a related field.
  • Proficiency in digital marketing techniques and tools, including SEO, SEM, social media advertising, email marketing, and analytics.
  • Exceptional communication and presentation skills, with the ability to convey complex digital marketing concepts clearly and persuasively.
  • Analytical mindset with the ability to assess market trends, competitor strategies, and digital marketing performance.
  • Self-motivated and proactive individual who can work independently and collaboratively.
Benefits:

We offer a competitive salary, medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO, and 401k Retirement Savings company match.