Marketing Automation Strategist

3 days ago

West McLean VA USA, United States Guidehouse Full time
Job Title: Marketing Automation Strategist

Guidehouse is seeking a seasoned Marketing Automation Strategist to orchestrate drip marketing campaigns that engage and nurture our audience, increase conversions, and drive qualified marketing leads.

Key Responsibilities:
  • Develop comprehensive marketing automation strategies aligned with business objectives and target personas for each segment we serve.
  • Collaborate with stakeholders across the business to plan, execute, and optimize multi-channel lead generation campaigns.
  • Develop lead nurturing workflows and lead scoring models to engage and identify prospects and move them through the sales journey.
  • Manage and deliver the automation technology to support our marketing teams, including day-to-day operations and troubleshooting.
  • Oversee marketing data to ensure accuracy and adhere to company privacy and data management policies.
  • Utilize analytics and performance reports to measure campaign performance, identify areas of improvement, and provide action insights to stakeholders.
  • Develop and execute a data segmentation strategy to support marketing campaigns that target key accounts and pursuits.
  • Conduct A/B testing and continuously optimize campaign elements, including copy, landing pages, and workflows, to maximize performance.
  • Oversee the set-up and configuration of campaigns, including UX/UI design standards for emails and landing pages.
  • Develop and manage marketing automation governance and best practices to ensure successful delivery of email marketing campaigns.
Requirements:
  • Bachelor's Degree; Four (4) years additional professional experience may be substituted in lieu of degree.
  • Seven (7) + years' experience launching lead nurturing campaigns in B2B.
  • Must be proficient in marketing automation software (Elouqa, Marketo, HubSpot, etc.).
  • Business acumen to develop market strategies to support brand and sales growth.
  • Strong analytics skills with the ability to translate complex data into actionable insights.
  • Ability to pivot quickly and make fast decisions based on changing needs.
  • Comfortable with working to tight deadlines and strong attention to detail.
  • Excellent interpersonal, communication, and project management skills, with the ability to prioritize tasks across multiple projects.
  • Must have knowledge of GDPR, CCPA, ADA, and other relevant regulations.
  • Must be adaptable to a fast-paced environment.
What We Offer:
  • Competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.
  • Medical, Rx, Dental & Vision Insurance.
  • Personal and Family Sick Time & Company Paid Holidays.
  • Position may be eligible for a discretionary variable incentive bonus.
  • Parental Leave and Adoption Assistance.
  • 401(k) Retirement Plan.
  • Basic Life & Supplemental Life.
  • Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts.
  • Short-Term & Long-Term Disability.
  • Student Loan PayDown.
  • Tuition Reimbursement, Personal Development & Learning Opportunities.
  • Skills Development & Certifications.
  • Employee Referral Program.
  • Corporate Sponsored Events & Community Outreach.
  • Emergency Back-Up Childcare Program.
  • Mobility Stipend.

About Guidehouse

Guidehouse is an Equal Employment Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, citizenship status, military status, protected veteran status, religion, creed, physical or mental disability, medical condition, marital status, sex, sexual orientation, gender, gender identity or expression, age, genetic information, or any other basis protected by law, ordinance, or regulation.

Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.

If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at RecruitingAccommodation@guidehouse.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.

Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.

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