Senior Marketing Analyst
1 week ago
SitusAMC is a leading provider of innovative solutions for the real estate industry, empowering businesses to transform and grow. Our team of passionate professionals is dedicated to delivering exceptional results and driving success for our clients.
Job SummaryWe are seeking a highly skilled Senior Marketing Analyst to join our Product Marketing team. As a key member of our team, you will be responsible for executing strategic marketing plans that drive growth and adoption of our products and services.
Key Responsibilities- Collaborate with the Head of Product Marketing and cross-functional teams to develop and execute marketing strategies for residential and commercial real estate solutions.
- Work closely with internal stakeholders to execute digital, social, and traditional marketing tactics in support of prioritized growth opportunities.
- Develop and build out email nurture campaigns for prioritized growth areas.
- Track and measure the effectiveness and impact of all marketing activities, partnering with the Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and the Head of Marketing.
- Update existing or create new business development materials and sales collateral as needed.
- Partner with operations and Salesforce admins to maintain audience/contact lists for all lines of business.
- Support events/conferences with communications, materials, and logistics.
- Partner with the Digital lead to ensure the website is updated with accurate information, stats, and new content relative to business lines.
- Partner with the Social lead to ensure key business lines are represented consistently on social media.
- Support paid media execution, working with media and creative agencies as well as publishers as needed.
- Bachelor's Degree in Marketing or a related field or equivalent combination of education and experience.
- 3+ years' experience in Marketing, with experience in B2B, real estate finance, or financial technology preferred.
- Experience working in real estate, finance, and/or the mortgage industry is a plus.
- Experience with CRM platforms such as Hubspot.
- Experience with content creation and campaign management.
- Impeccable writing skills and storytelling, with the ability to simplify complex information.
- Ability to work collaboratively across many teams to achieve a common goal.
- Excited by generating and adopting new ways of working.
- Innovative self-starter, not afraid to take risks.
- Organization skills, able to create and maintain project plans.
- An eye for design and ability to create consistent visual brand identity.
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