Senior Marketing Director
3 weeks ago
Job Summary:
We are seeking a highly skilled and experienced Vice President of Marketing to join our team at Perry Homes. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies to drive lead generation, increase brand awareness, and enhance customer engagement.
Key Responsibilities:
- Develop and implement strategic marketing plans that align with the company's goals and objectives.
- Lead a team of marketing professionals, providing guidance, mentorship, and support to ensure the achievement of departmental goals and individual development.
- Oversee the creation and execution of marketing campaigns across various channels, including digital, print, social media, events, and other relevant platforms.
- Collaborate with cross-functional teams such as sales, Customer Experience, IT, and finance to ensure alignment and integration of marketing efforts across the organization.
- Build and maintain strong relationships with external stakeholders, including digital advertising agencies, media outlets, influencers, and other strategic partners.
- Monitor and analyze marketing performance metrics, provide regular reports and insights to senior leadership, and make data-driven recommendations for continuous improvement.
- Manage the marketing budget, allocate resources effectively, and ensure optimal ROI on marketing investments.
- Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscape to inform marketing strategies.
Requirements:
- Bachelor's Degree with concentration in Marketing, Communication, or Business preferred.
- Requires at least 6 years of relevant senior marketing and management experience.
- Proven track record of successful marketing management and strategic planning experience.
- Strong leadership skills.
- Polished presentation and interpersonal skills.
- Analytical business approach to measure effectiveness of marketing efforts.
- Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint.
- Current, valid Driver's License with acceptable driving record.
What We Offer:
- Full Benefits Package
- Health, Dental & Vision
- 401(k)
- Life, Short-Term and Long-Term Disability Insurance
- Employee Assistance Program
- Health Savings Account
- Holidays
- PTO Leave
- New Home Discount
- Perry Homes Family College Fund
- Pet Discount Program
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