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Digital Analytics Expert

2 months ago

Reston, Virginia, United States OmniForce Solutions Full time
Job Description

OmniForce Solutions is seeking a highly skilled Senior Digital Analyst to join our team. As a Senior Digital Analyst, you will play a critical role in driving business growth through data-driven insights and strategic recommendations.

Key Responsibilities:
  • Analytics and Insights: Analyze web and mobile app data to identify trends, opportunities, and areas for improvement. Develop and maintain business reports, perform ad hoc analysis, and deliver business recommendations to stakeholders.
  • Strategy and Planning: Collaborate with internal stakeholders to establish KPIs and related metrics for new products, site enhancements, and site redesigns. Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing.
  • Technical Expertise: Administer Adobe Analytics, Test & Target, and Adobe Launch. Troubleshoot issues with internal users and analytics team. Develop and maintain complex dashboards with sales funnels, flow paths, fallout charts, and cohort tables.
  • Communication and Collaboration: Communicate test results clearly to executives, managers, and associates. Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives.
Requirements:
  • Minimum 4+ years of experience in digital analytics, with 3+ years of experience in Adobe Analytics.
  • Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations.
  • Experience working with and reporting on digital analytics, financial/business reporting, and analysis.
  • Bachelor's degree in business analysis, project management, marketing, communications, or information systems.
  • Proven ability to administer Adobe Analytics, create report suites, and design SDRs.
  • Strong experience creating Adobe-based processing rules and classifications.
  • Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target.
Preferred Qualifications:
  • Proven ability in understanding key analytics topics related to Adobe analytics such as evars.
  • Expertise in product string tracking and complex Adobe concepts such as data sources.
  • Ability to work independently to meet multiple project deadlines and handle multiple tasks.
  • Ability to learn new software and concepts quickly and adapt to evolving conditions and fluid requirements.
  • Master's degree in business administration, analytics, or marketing.