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Marketing Director
2 months ago
We are seeking a highly skilled and experienced Director of Marketing to join our team at AEG. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing and advertising campaigns to promote our events and brand.
Key Responsibilities:- Develop and manage marketing and advertising campaigns to increase brand awareness and drive ticket sales
- Oversee media buying agencies and media services to ensure effective and efficient use of marketing budgets
- Manage digital advertising campaigns to reach a wider audience and engage with customers
- Collaborate with tour press agents and marketing representatives to promote events and develop marketing strategies
- Develop and maintain relationships with press and media outlets to secure coverage and promote events
- Oversee the development and implementation of event and added value promotions to enhance the customer experience
- Manage sponsorship sales, fulfillment, and corporate partnerships to drive revenue and growth
- Develop and manage season ticket programs, sales initiatives, and subscriber services to increase customer loyalty and retention
- Monitor and evaluate brand quality initiatives to ensure consistency and excellence
- Oversee the development and implementation of the AEG website, social media, and email marketing strategies to engage with customers and promote events
- Bachelor's degree in Business and/or Marketing
- Minimum 10 years of industry and management experience
- Strong computer skills, including Macintosh, Microsoft Word, and Microsoft Excel
- Excellent written and verbal communication skills
- Ability to prioritize, maintain composure under pressure, and meet tight deadlines
- Organized, detail-oriented, and self-motivated
- Ability to communicate in a manner that is motivating, influential, and convincing
AEG offers a competitive salary range of $85,000 to $95,000, as well as an annual discretionary bonus. We also offer a comprehensive benefits package, including medical, dental, vision, health savings account, life insurance, and other insurance plans. Additionally, we offer flexible paid time off, paid holidays, 401(k), and short/long term disability. AEG is an equal opportunity employer and welcomes applications from diverse candidates.