Marketing Manager
3 weeks ago
Nature of Work:
This role performs professional work in a variety of general support for the Marketing Department, Sr. Marketing Manager, and Director of Entertainment. The position requires a detailed-oriented individual who can oversee and execute all creative and advertising activities within the Marketing Department to support the District, its facilities, and events.
Key Responsibilities:
- Oversee and execute all creative and advertising activities within the Marketing Department to support the District, its facilities, and events.
- Work closely with the Sr. Marketing Manager, Director of Entertainment, Director of Sales, and show promoters to create and manage marketing/sales campaigns.
- Primary point of contact for events and responsible for coordinating and disseminating event and marketing information with TicketsWest, show promoters, and internal staff.
- Develop and execute event-specific marketing plans, including managing show budgets, purchasing advertising, coordinating digital advertising efforts, and preparing thorough marketing settlements.
- Help manage the annual Marketing Department budget by completing invoice coding, YTD tracking, and reallocation of funds.
- Develop and edit content for internal and external audiences across multiple communication channels.
- Develop communication strategy by creating, managing, and distributing news releases and other press advisories within the District, our business partners, and external media organizations.
- Collaborate with the Event Management team to develop messaging for answering common Guest Services concerns across District venues.
- Collaborate with Director of Entertainment and Sr. Marketing Manager to assess audience needs and implement timely, relevant, and strategic marketing and communications materials.
- Ability to take art strategy from District Directors and Sr. Marketing Manager and execute marketing needs in an appropriate timeframe.
- Perform and coordinate promotional activities, including sales and promotions, special events, event activations, and related programs designed to attract groups and sponsors to our facilities.
- Coordinate all on-property designs, including conceptualization, coordination, and implementation of promotional posters and flyers, newsletters, OOH creative, indoor and outdoor signage, one-sheets, etc.
- Work closely with Graphic Designers to create print and electronic collateral to support our facilities and events.
- Work closely with Marketing Coordinators and Digital Marketing Specialist to drive marketing campaigns, enhance the artists' backstage experience, and create a better fan experience for our guests.
- Work closely with the Digital Signage Manager to ensure event rotations are up-to-date and any requested content is running the day of show.
- Work closely with the Sr. Marketing Manager and Premium Sales/Sponsorship Manager to support Group Sales efforts.
- Assist the Sr. Marketing Manager with brand management and enforcement.
- Manage Marketing Department using project management software (Asana), email, and verbal communication. Responsible for leading weekly check-ins with multiple departments and co-workers to ensure everyone has the information and tools needed to complete their tasks.
- Complete annual employee evaluations of support staff.
- Work nights, weekends, and holidays as required.
Minimum Required Education and Experience:
- Four (4) year degree AND four (4) year experience in a position with a public assembly facility, or entertainment promotions agency with event experience required. Relevant experience can be substituted for educational requirements.
- Ability to communicate clearly, concisely, and professionally, both written and oral.
- Considerable knowledge of and ability to plan, organize, and implement advertising, promotion, and publicity campaigns.
- Strong knowledge of Microsoft Office products, Adobe Creative Suite, and project management software required (Asana preferred). Ability to learn and utilize additional software programs required (Momentus, Prism FM, etc.).
- Proficient with print and electronic mediums, media buying, principles and practices of marketing and advertising.
- Ability to develop effective working relationships with media to facilitate publicity.
- Ability to analyze and solve complex management problems having non-standard solutions.
- Excellent organizational, communication, and leadership skills.
- Ability to work in a fast-paced energetic atmosphere while meeting deadlines with a good overall attitude toward fellow employees and clientele.
- Must be flexible to adapt to changing procedures, systems, and event loads.
- Must be able to work independently, stay focused on overall current objectives, and manage time appropriately.
- Ability to work nights, weekends, and holidays as required.
Constantly requires the ability to receive detailed information through oral and written communication. The position requires exerting up to 20 pounds of force frequently, and up to 10 pounds of force constantly to move objects. The position requires being outside in different weather conditions for some of the events.
Salary and Status:
Salary $64,000 - $96,000 Exempt
Spokane Public Facilities District offers a competitive benefits package for full-time employees:
- 100% Employer paid Medical and Dental for employees only coverage
- Employer paid Life, Short Term, and Long-Term Disability
- Sick and Vacation time off
- Paid holidays
- Pension through Washington State Retirement
- 457 Deferred Compensation
- Flexible Spending Account
- Employee Assistance Program
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