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Senior Associate, Brand Experience Specialist

1 month ago

New York, New York, United States Publicis Groupe Full time
Job Description

The Senior Associate plays a pivotal role in overseeing day-to-day media communications for designated brands, ensuring precise budget management and seamless digital media operations.

Integral to this role is the cultivation of a deep understanding of client businesses, utilizing online media expertise to effectively meet client objectives.

Collaborating closely with Managers, you will contribute to crafting and communicating comprehensive media strategies.

Additionally, you will provide guidance, supervision, and priority alignment for fellow Associates.

We are passionate about delivering exceptional work while fostering a supportive and enjoyable work environment.

Key Responsibilities:
  • Assist the manager in development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
  • Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Delivering POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requests
Qualifications:
  • 1+ years of Media Planning experience, Media Tools knowledge is a must
  • Familiarity with Competitive systems (AdViews/Kantar)
  • Working knowledge of Syndicated research tools (eg. MRI, ComScore, etc.)
  • Strong proficiency within Excel
  • Strong communication and presentation skills, professional, with strong teamwork skills
  • Curious and motivated, solution-oriented problem solver
  • Adept at time management and handling shifting priorities