Senior Brand Director

7 days ago

New York, New York, United States The SpringHill Company Full time
About The SpringHill Company

The SpringHill Company is a dynamic organization that empowers greatness in every individual. Founded by LeBron James and Maverick Carter in 2015, our mission is to inspire and ignite cultural movements and social progress through the creation of original brands, co-branded partnerships, and multimedia entertainment properties.

About The Robot Company

The Robot Company is a brand consultancy within The SpringHill Company that helps brands find their place and voice in culture. Our team is programmed to support our partners through advertising and marketing that spans campaigns, strategy, content, social, and physical and virtual experiences.

Role Overview

As a Senior Brand Director, you will lead the brand team to achieve strategic, creative, and operational excellence while ensuring the successful execution of opportunities across priority projects and partnerships. You will foster relationships with multiple client partners, serving as a direct extension of their team, to understand needs, opportunities, insights, and challenges that yield solutions.

Key Responsibilities
  • Lead and set the bar of excellence to ensure the Brand team meets consultancy, client, and partner expectations.
  • Act as a key strategic voice and partner across all mid-senior level client relationships to ensure Robot's thought leadership continually sits at the forefront of all work, interactions, and outputs.
  • Direct all cultural strategies from the inception of the briefs through delivery and fulfillment of all deliverables.
  • Inspire and mobilize the cross-functional teams to deliver gold against all client briefs and initiatives; partner with Creative, Strategy, Talent, and Production leads to develop recommendations and troubleshoot solutions that impact the delivery of work to partners.
  • Sell and persuade clients on strategic and creative proposals leaning into your expertise of the brand, category, and community.
  • Maintain the overall positive health of the business and monitor for opportunities to grow the scope of the relationship.
  • Drive the process for Client engagements including SOW/proposal development, procurement management, and onboarding best practices to set Robot up for success.
  • Manage financials to ensure proper project reconciliation, forecasting of budgets according to client fiscal parameters, and efficiencies in Robot resourcing against all SOWs.
  • Serve as a thought leader, trusted partner, and resource for peer and executive level teams within Robot on current and new business opportunities unlocked through the partnership.
  • Unlock incremental opportunities through existing partners that maximize Robot's scope and revenue potential.
  • Monitor opportunities to evolve, enhance, and enrich Robot's internal and external ways of working to ensure the team is continually delivering gold-standard work.
Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications or Business.
  • 10-12 years experience, which includes advertising and/or marketing experience.
  • Experience in developing brand strategy and creative ideas connected to the overall strategy.
  • Extensive background in and knowledge of culture, with a bonus in gaming.
  • Ability to strategically structure a project to get to the highest level of work.
  • Proven ability to manage multiple projects from inception through to execution while adhering to strict deadlines.
  • Innate curiosity for the world around you with an ear to the ground on all things sports and culture.
  • Experience managing budgets for a business unit, as well as process and ops in a highly-matrixed organization.
  • Extensive knowledge in and experience using social and digital media.
  • Excellent writing, attention to detail and presentation skills.
  • Self-starter that knows how to thrive in a fast-paced environment.
  • Proficient in Word, Google Suite, and Keynote.

We offer a competitive compensation package, a generous and well-rounded benefits program, and opportunities for professional growth and development. If you are a motivated and experienced professional looking to join a dynamic team, please submit your application.

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