Marketing Manager

3 days ago

Ashburn, Virginia, United States Gecko Hospitality Full time
Marketing Manager Job Description

We are seeking a skilled Marketing Manager to join our dynamic team at Gecko Hospitality. As a Marketing Manager, you will play a crucial role in driving brand awareness, increasing customer engagement, and boosting sales for our multiple restaurant concepts.

Key Responsibilities:
  • Brand Strategy: Develop and implement comprehensive brand strategies to create strong and consistent brand identities. Define target audiences for multiple brands. Stay up-to-date with industry trends, competitor activities, and customer preferences. Develop a marketing calendar to include promotions, holidays, menu changes, and events.
  • Management: Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-store, and social media. Maintain and enforce brand guidelines. Oversee the creation and production of marketing collateral, advertising campaigns, menus, and promotional materials.
  • Campaigns and Events: Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention, and overall sales. Monitor performance and analyze results. Collaborate with operations to plan unique signature events within multiple brands. Support Grand Openings by building community relationships, performing location and competitive analysis, building a new social following, and planning opening day activities.
  • Digital Marketing: Align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads. Manage social media accounts and develop engaging content. Create a robust CRM program to support multiple marketing strategies. Manage brand photo shoots, including developing a shot list and style. Manage individual brand loyalty programs to drive guest engagement, retention, and sales.
  • PR: Manage relationships with local media, food bloggers, and influencers to generate positive coverage, reviews, and increase brand visibility for multiple brands.
  • Promotions: Develop and implement promotional campaigns to drive sales and customer engagement. Monitor market trends and customer feedback. Collaborate with culinary and beverage teams to identify opportunities for menu innovation. Oversee menu design and edits.
  • LSM: Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in developing and implementing successful marketing strategies.
  • Strong knowledge of digital marketing and social media platforms.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and make data-driven decisions.
  • Experience in the restaurant industry is a plus.

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