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Marketing Strategist

2 months ago


Ashburn, Virginia, United States Gecko Hospitality Full time

{"Responsibilities": {"Brand Strategy": {"title": "Developing a Strong Brand Identity", "description": "We are seeking an experienced Marketing Manager to develop and implement comprehensive brand strategies that create strong and consistent brand identities. This includes defining target audiences for multiple brands, staying up-to-date with industry trends, competitor activities, and customer preferences, and developing a marketing calendar to include promotions, holidays, menu changes, and events.", "points": ["Develop and implement comprehensive brand strategies to create strong and consistent brand identities.", "Define target audiences for multiple brands.", "Stay up-to-date with industry trends, competitor activities, and customer preferences.", "Develop a marketing calendar to include promotions, holidays, menu changes, and events."]}, "Management": {"title": "Ensuring Consistent Brand Messaging", "description": "The Marketing Manager will ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-store, and social media. This includes maintaining and enforcing brand guidelines, overseeing the creation and production of marketing collateral, advertising campaigns, menus, and promotional materials.", "points": ["Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints.", "Maintain and enforce brand guidelines.", "Oversee the creation and production of marketing collateral, advertising campaigns, menus, and promotional materials."]}, "Campaigns and Events": {"title": "Planning and Executing Marketing Campaigns", "description": "The Marketing Manager will plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention, and overall sales. This includes monitoring performance and analyzing results, collaborating with operations to plan unique signature events within multiple brands, and supporting Grand Openings by building community relationships, performing location and competitive analysis, building a new social following, and planning opening day activities.", "points": ["Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention, and overall sales.", "Monitor performance and analyze results.", "Collaborate with operations to plan unique signature events within multiple brands.", "Support Grand Openings by building community relationships, performing location and competitive analysis, building a new social following, and planning opening day activities."]}, "Digital Marketing": {"title": "Aligning the Brand Presence", "description": "The Marketing Manager will align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads. This includes managing social media accounts and developing engaging content, creating a robust CRM program to support multiple marketing strategies, managing brand photo shoots, including developing a shot list and style, and managing individual brand loyalty programs to drive guest engagement, retention, and sales.", "points": ["Align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads.", "Manage social media accounts and develop engaging content.", "Create a robust CRM program to support multiple marketing strategies.", "Manage brand photo shoots, including developing a shot list and style.", "Manage individual brand loyalty programs to drive guest engagement, retention, and sales."]}, "PR": {"title": "Managing Relationships with Local Media", "description": "The Marketing Manager will manage relationships with local media, food bloggers, and influencers to generate positive coverage, reviews, and increase brand visibility for multiple brands.", "points": ["Manage relationships with local media, food bloggers, and influencers to generate positive coverage, reviews, and increase brand visibility for multiple brands."]}, "Promotions": {"title": "Developing and Implementing Promotional Campaigns", "description": "The Marketing Manager will develop and implement promotional campaigns to drive sales and customer engagement. This includes monitoring market trends and customer feedback, collaborating with culinary and beverage teams to identify opportunities for menu innovation, and overseeing menu design and edits.", "points": ["Develop and implement promotional campaigns to drive sales and customer engagement.", "Monitor market trends and customer feedback.", "Collaborate with culinary and beverage teams to identify opportunities for menu innovation.", "Oversee menu design and edits."]}, "LSM": {"title": "Creating Marketing Materials for Strategic Partnerships", "description": "The Marketing Manager will create marketing materials to support strategic partnerships with local businesses, organizations, and influencers.", "points": ["Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers."]}}, "Requirements": {"title": "Requirements for the Marketing Manager Position", "description": "We are seeking a highly skilled and experienced Marketing Manager to join our team. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, proven experience in developing and implementing successful marketing strategies, strong knowledge of digital marketing and social media platforms, excellent communication and interpersonal skills, and the ability to analyze data and make data-driven decisions.", "points": ["Bachelor's degree in Marketing, Business, or a related field.", "Proven experience in developing and implementing successful marketing strategies.", "Strong knowledge of digital marketing and social media platforms.", "Excellent communication and interpersonal skills.", "Ability to analyze data and make data-driven decisions."]}}