Director of Regional Marketing Strategy and Enablement

18 hours ago

Chicago, Illinois, United States Aspen Dental Full time
Job Title: Director, Field Marketing Strategy and Enablement

As a key member of our marketing team, the Director, Field Marketing Strategy and Enablement will be responsible for developing and executing marketing strategies that drive business growth across field and regional markets.

Key Responsibilities:
  • Strategic Planning: Develop and implement comprehensive field marketing strategies that align with corporate goals and regional needs, ensuring a consistent brand presence across markets.
  • Field Enablement: Create, implement, and manage marketing enablement programs that provide field teams with the resources, tools, and training necessary to execute localized marketing campaigns.
  • Collaboration with Field Teams: Partner closely with field leadership to align marketing efforts with sales objectives, driving lead generation and conversion at the local level.
  • Market Analysis and Insights: Monitor and analyze market trends, customer behaviors, and regional performance metrics to identify opportunities for growth and improvement in marketing tactics.
  • Campaign Development and Execution: Coordinate and design and execution of localized marketing campaigns that resonate with regional audiences while maintaining corporate brand standards.
  • Practice and Field Support: Serve as a key liaison between marketing and field/practice teams, ensuring the timely delivery of marketing materials and programs that support local business objectives.
  • Performance Measurement: Track, measure, and report on the success of field marketing programs, utilizing data and feedback to optimize strategies and tactics for continuous improvement.
  • Budget Management: Manage the budget for field marketing initiatives, ensuring cost-effective solutions that maximize ROI and align with broader corporate marketing objectives.
  • Cross-Functional Collaboration: Work closely with product, marketing, sales, and operations teams to ensure a cohesive go-to-market strategy and consistent messaging across all channels.
Qualifications:
  • Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • Experience: 10+ years of experience in field marketing, marketing strategy, or sales enablement, with a proven track record in a leadership role.
  • Skills: Strong understanding of regional marketing dynamics, with experience working across multiple geographic markets. Excellent communication and relationship-building skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels. Data-driven mindset with the ability to analyze and interpret market trends, customer data, and performance metrics.
Preferred Skills:
  • Experience in franchise or multi-location business models is highly desirable.
  • Experience in B2C marketing and/or retail industries.
  • Familiarity with digital marketing and customer engagement tools.

Salary: $150,000 - $205,000+ bonus opportunity.

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