Director, Affiliate Commerce Lead

4 weeks ago

Boston, Massachusetts, United States America's Test Kitchen Full time
Job Title: Director, Affiliate Commerce

At America's Test Kitchen, we're seeking a seasoned professional to lead our affiliate commerce business. As Director, Affiliate Commerce, you'll be responsible for developing and executing a comprehensive strategy to drive revenue growth through affiliate partnerships.

Key Responsibilities:
  • Develop and maintain relationships with existing affiliate partners to grow and maximize revenue
  • Collaborate with cross-functional teams, including Digital Media and Marketing, to define and execute affiliate commerce strategy
  • Identify opportunities to optimize content and link placement to expand the program
  • Negotiate commission rates with new and existing partners to drive commerce revenue growth
  • Evangelize affiliate eCommerce best practices across Editorial and Marketing teams
  • Report on account updates, revenue, and projections to ATK Management team, Reviews team, Marketing, and Finance
  • Collect, analyze, and report performance data to optimize engagement on ATK content that drives clicks and conversions to affiliate partners
  • Implement A/B testing, SEO/keyword analysis, and other optimization strategies to improve conversion rates, CTR, and revenue
  • Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation and competitive advantages
  • Collaborate with Data and Analytics and Finance teams to create systems and processes to track and measure the performance of the affiliate commerce business
  • Lead, mentor, and foster professional growth and development for affiliate commerce team members
Requirements:
  • 5-7 years of experience in digital media and/or affiliate eCommerce marketing
  • Strong understanding of the product reviews space and enthusiasm for products and brands across home, food, and cooking categories
  • Proven content marketing experience in a digital environment with an emphasis on data collection and analysis
  • General knowledge of e-commerce best practices and what drives both content and affiliate performance
  • Proficiency with major affiliate networks, including Amazon Associates, Impact Radius, CJ, Rakuten, AWIN, ShareASale, Pepperjam, Partnerize, and major retailers like Amazon, Walmart, and Target
  • Excellent communication and interpersonal skills, enabling effective collaboration across cross-functional teams
  • Excellent negotiation skills and ability to build strong relationships
  • Strong understanding of affiliate commerce best practices, including SEO, SEM, social media marketing, keyword analysis, conversion rate optimization, and email marketing
  • Excellent data analysis and reporting skills; experience with Trackonomics a plus
  • Ability to collect, analyze, and interpret data to drive informed decision-making
  • Quantitative skills and the ability to translate performance metrics into actionable insights
  • Experience successfully managing budgets
  • Familiarity with subscription businesses a plus

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

About America's Test Kitchen:

The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows, magazines, cookbooks, a podcast, FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/

Why America's Test Kitchen:

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.

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