Senior Director, Brand Management Private Brands

1 day ago


Boston, Massachusetts, United States Chewy Full time

At Chewy, we're committed to becoming the most trusted and convenient online destination for pet parents and our partners - vets and service providers - alike. Our success is measured by the happiness of the people and pets we serve, not just by the number of pet supplies we deliver. That's why we're always looking for innovative ways to delight, surprise, and thank our loyal pet lovers.

Our Opportunity:

We're seeking a Senior Director, Brand Management Private Brands to lead our Private Brand Platform Teams. The ideal candidate is a highly motivated, goal-oriented, and analytical leader who excels in a fast-paced environment. They'll be experienced in private/owned brands and passionate about building great brands, e-commerce, and disrupting the pet industry. This leader will be accountable for the entire portfolio of Chewy's private brands, including American Journey, Frisco, and Vibeful.

What You'll Do:

Own and lead the operating P&L for our Private Brands, setting top and bottom-line goals for one to five years. Build and lead input goals across assortment, price, availability, and customer engagement.

Partner with consumer insights to uncover consumer insights for new brands, portfolio expansion, or changes to existing brands. Build a vision for the long-range assortment plan, develop specific business strategies, and meet financial targets.

Build and run a 3-year product and brand pipeline, resulting in pet products and customer satisfaction. Own creation of Private Brands annual operating plans and alignment with key cross-functional partners.

Demonstrate consistent curiosity and high standards to evaluate new opportunities and improvements across the portfolio. Lead and mentor individuals to build an impactful team.

What You'll Need:

15+ years in brand marketing and/or general management positions in top retail or e-commerce organizations. Experience building great consumer-facing businesses and brands. Adept at working in a cross-functional, matrixed organization.

Experience running multiple brands as a comprehensive ecosystem and individually. Ability to operate simultaneously in both tactical and strategic modes. Highly analytical business leader who can drive significant value in the P&L.

Experience developing brand and product strategies for consumer-facing brands. Experience leading, coaching, and developing a team. Experience building and evaluating new cases and a track record of operationalizing innovation and ideas into large-scale revenue and profit generation.

Experience building and leading hard-working teams and cross-functional leadership. Demonstrates excellent written and verbal skills, experience authoring documents, and detailed operational plans supported with key insights to lead effective decision making.

BA/BS in a relevant field and proven experience. Experience in e-commerce, private label, and retail.



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