Product Marketing Specialist

1 day ago


New Berlin, Wisconsin, United States Mativ Full time
Product Specialist Job Description

Mativ is a global leader in specialty materials, and we're seeking a skilled Product Specialist to join our team. As a Product Specialist, you will play a critical role in managing our product marketing and market development activities, driving new product and market development planning, and supporting sales and marketing communication.

Key Responsibilities:
  • Develop and implement dynamic market strategies to target specific competitors, accounts, or suppliers.
  • Drive new product and market development planning to identify opportunities and maximize growth.
  • Develop marketing plans and strategies to support overall corporate objectives.
  • Collaborate with key suppliers to maximize resource utilization and facilitate communication on pricing, new products, and sales programs.
  • Determine resource requirements for individual projects and ensure timely completion.
  • Act as a liaison to all departments to promote new product and market development and resolve conflicts.
  • Participate in the development and implementation of an external communications plan to promote Mativ's capabilities.
  • Assist with marketing communications, including website content, social media, SEO, and PPC.
  • Develop relationships and new product and market opportunities, negotiate contracts and confidentiality agreements as needed.
  • Develop technical expertise to evaluate emerging markets and technology changes to determine potential opportunities for Mativ.
  • Call on customers with Field Sales Representatives to assist in sales penetration, provide technical assistance, and present new products.
  • Negotiate sales agreements and contracts with customers in cooperation with the sales team.
  • Obtain information on competition, competitive products, processes, and communicate intel to sales and management as needed.
  • Company liaison for vendor partners for business unit negotiations, special contracts, and pricing.
  • Report product line sales on a monthly/quarterly basis with analytical or situational intel or commentary as needed.
Requirements:
  • Bachelor's degree required.
  • Minimum of 5 years of experience in a similar role preferred.
Skills:
  • Computer skills: Microsoft Excel, Microsoft Word, Adobe Creative Suite preferred.
  • Ability to learn new computer systems and technology.
  • Self-starter/self-motivated individual with ability to see what needs to be done and take action.
  • Business presentation skills.
  • Ability to perform quantitative analysis and projections.
  • Timely completion of complex tasks under minimal supervision.
  • Ability to write effectively and adaptably for internal and external communication.
  • Understanding of branding concepts and ability to implement creative ideas inside branding requirements.


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