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Strategic Marketing Associate

2 months ago

Philadelphia, Pennsylvania, United States SimpliHR Full time

About the Role: SimpliHR is seeking a talented Marketing and Brand Specialist to join our dynamic sales and marketing team. This newly established role is essential for crafting and implementing innovative marketing strategies aimed at elevating our brand, products, and services.

Why Choose SimpliHR: At SimpliHR, we pride ourselves on fostering a supportive and collaborative work environment. Our commitment to employee well-being is reflected in our comprehensive benefits package, which includes:

  • A flexible work environment with the possibility of hybrid work arrangements.
  • A competitive salary and benefits package, including health insurance options, retirement plans, and life insurance.
  • Generous paid time off, including holidays and vacation days.
  • Opportunities for professional development, including a tuition reimbursement program.
  • Health and wellness reimbursement initiatives.
  • A culture that emphasizes teamwork and support.

Key Responsibilities: The Marketing and Brand Specialist will leverage their creativity and analytical skills to collaborate with various teams and external partners on a range of marketing initiatives. Responsibilities include:

  • Developing a deep understanding of the company's marketing objectives and formulating strategies to achieve them.
  • Creating professional presentation materials for the sales team.
  • Coordinating and participating in industry events and trade shows to foster relationships and generate leads.
  • Validating leads from various sources and directing them to the appropriate sales personnel.
  • Collaborating with internal teams and external agencies to produce advertising content.
  • Designing marketing collateral such as brochures, web pages, and advertisements.
  • Conducting market research to analyze trends, demographics, and competitor activities to inform marketing strategies.
  • Staying updated on developments within the manufacturing sector.
  • Managing social media accounts and regularly posting content to enhance brand visibility.
  • Monitoring marketing analytics to assess effectiveness and adjust strategies accordingly.
  • Preparing and managing marketing budgets while tracking expenses.
  • Facilitating internal communications that reflect the company culture.
  • Ensuring consistency in external messaging.
  • Communicating marketing initiatives and outcomes to key stakeholders.
  • Willingness to travel occasionally for industry events and client meetings.

Qualifications: The ideal candidate will possess a diverse skill set in marketing, including:

  • A bachelor's degree in marketing, communications, or a related field.
  • Experience in a marketing role with a solid foundation in digital marketing, content creation, and event management.
  • A strong grasp of branding principles and digital marketing tactics.
  • Exceptional written and verbal communication abilities.
  • Familiarity with marketing software and tools (e.g., CRM, SEO, social media management).
  • Knowledge of ESG (Environmental, Social, and Governance) practices.

SimpliHR is an equal opportunity employer, committed to fostering an inclusive environment for all employees. We value diversity and provide equal employment opportunities to individuals regardless of their background.

This is a chance to bring your innovative ideas to a well-respected company. We look forward to your application