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Marketing Director
1 month ago
Join the American Association for Cancer Research (AACR) team as an Associate Director, Marketing, and play a key role in shaping the organization's marketing strategy and initiatives.
About the Role:The Associate Director, Marketing will be responsible for developing and executing strategic marketing plans to build awareness and drive growth for the AACR. This includes collaborating with cross-functional teams, managing marketing budgets, and supervising marketing staff.
Key Responsibilities:- Develop and implement marketing strategies to support the AACR's key initiatives and priorities.
- Collaborate with leadership across the organization to ensure consistent messaging and efficient workflow.
- Manage the organization's email/CRM program via Salesforce Marketing Cloud.
- Develop plans supporting the AACR's various special conferences and meetings.
- Manage media strategy and relationships to support initiatives.
- Establish and report on key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns.
- Collaborate with the AACR Foundation to support fundraising goals and strategic initiatives.
- Supervise marketing staff and provide leadership and mentorship.
- A minimum of 7-10 years of marketing and management experience.
- Knowledge of or familiarity with life science or cancer-related organizations or nonprofit marketing experience strongly desired.
- Professional experience with a membership-based organization desired.
- Outstanding written and oral communication skills.
- Proven leadership, management, and strong interpersonal and relationship building skills.
- Ability to interact with all levels of management.
- A successful track record of developing and delivering strategic, results-oriented marketing campaigns.
- Experience marketing conferences, events, membership and associated activities.
- Experience planning media/advertising campaigns and evaluating performance metrics.
- Experience managing, inspiring, and mentoring staff in a fast-paced environment.
- Bachelor's degree in Marketing, Advertising, Business, or related field required. Advanced degree preferred.
- Salesforce Database Management, Salesforce Marketing Cloud or similar CRM platform, Microsoft Office (Word, PowerPoint, Excel, Outlook). Knowledge of Adobe Creative Suite and other creative programs a plus.
