Sales Strategy Manager
2 weeks ago
About the Role:
We are seeking a highly skilled and strategic-minded individual to join our Sales Operations team as a Manager of Territory and Customer Segmentation Strategy. As a key member of our team, you will drive revenue growth and optimize our sales strategy by overseeing the analysis of market data, segmentation of territories and accounts, and provision of actionable insights.
Key Responsibilities:
- Lead the strategic segmentation of territories and customer accounts using advanced analytics, market research, and segmentation methodologies.
- Develop and implement innovative strategies to optimize sales efforts and drive revenue growth.
- Establish and refine processes for routing inbound sales leads to the appropriate sales teams based on predefined criteria.
- Drive data analysis initiatives to identify trends, opportunities, and challenges within specific territories and customer segments.
- Collaborate closely with cross-functional teams to align segmentation strategies with overall business objectives.
- Maintain the rules of the road for customer segmentation, including criteria for tiering accounts and defining target customer profiles.
- Proactively identify areas for improvement in segmentation methodologies, data sources, and analytical processes.
- Develop reporting processes and systems to enable sales leaders to review seller activities and results.
Requirements:
- Bachelor's degree in Business, Marketing, or related field. MBA preferred.
- 5+ years of progressive experience in sales operations, market research, or related analytical roles.
- Proficiency in data analysis tools and techniques, such as SQL, Excel, Tableau, or similar.
- Strong quantitative and qualitative analytical skills, with the ability to translate complex data into actionable insights.
- Deep understanding of segmentation techniques and methodologies.
- Excellent communication and presentation skills.
- Proven ability to work independently and manage multiple projects simultaneously.
What We Offer:
We offer a competitive salary range of $80,000 to $130,000, depending on your skills and experience. This role may also be eligible for discretionary short-term and long-term incentives. We are an equal opportunity employer and welcome applications from diverse candidates.
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