Industry Marketing Leader

1 week ago


Houston, Texas, United States Aspen Technology Full time

Industry Marketing Leader - Power & Utilities

AspenTech is seeking a seasoned industry marketing leader to drive global 'Go-To-Market' strategies for our Power & Utilities sector. Reporting to the SVP of Product Marketing, you will lead a team of product marketing professionals to develop and execute strategies that drive business growth and enhance customer adoption of our products.

Your Responsibilities:

  • Lead a team of product marketing professionals to develop and execute global marketing strategies
  • Set vision, plan, and manage work to meet objectives and drive business growth
  • Collaborate with Marketing, Sales, and Product Management to develop and execute Go-To-Market strategies
  • Identify and develop routes to market to ensure market reach and penetration
  • Collaborate with sales leadership to develop and execute sales strategies
  • Design and execute product marketing campaigns to support Go-To-Market objectives
  • Create sales enablement tools and programmatic sales training to enhance customer adoption
  • Engage with customer stakeholders to validate solutions and product positioning

Requirements:

  • Bachelor's degree required, graduate degree preferred
  • Minimum of 15 years of experience in power & utilities industry or software product marketing, with at least 5 years of management experience
  • Strong strategic thinking and problem-solving abilities
  • Deep knowledge of the Power and Utilities industry, specifically Generation, Transmission, and Distribution
  • Action-oriented with a track record of driving projects to successful completion
  • Ability to drive continuous improvement and develop skills within the organization
  • Excellent communication skills, verbal and written
  • Ability to travel up to 25%


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