Product Marketing Leader
4 weeks ago
Specright is seeking a seasoned Product Marketing Director to spearhead the development of our product marketing function. This critical role will be responsible for capturing the voice of our customers and disseminating it across the organization.
Key Responsibilities:
- Lay the foundation of our product marketing function, building a team that will drive growth and customer engagement.
- Capture and disseminate customer stories across the organization.
- Identify, refine, and roll out key customer segments, personas, and use cases.
- Develop product positioning and messaging that resonate with our target buyer personas.
- Understand and document our buyer's journey, driving changes to our sales and marketing processes based on what we learn.
- Build relationships with our product team to collaborate on overall product vision, strategy, and roadmap.
- Work with our Web and Content teams to optimize website content and user experience.
- Develop adoption campaigns in partnership with our demand gen team.
- Partner with Sales Enablement to develop compelling sales collateral and training materials.
- Monitor key competitors and develop messaging that enables us to win in the market.
- Plan quarterly launches of new product features and manage cross-functional implementation.
- Develop content and collateral to support our sales team.
- Develop product-based KPIs to increase customer engagement and retainment rates.
- Lead product packaging strategy and align with sales on pricing.
Requirements:
- 7+ years of product marketing experience in B2B enterprise SaaS.
- Ability to take complex concepts and break them down simply for various audiences.
- Adaptability, curiosity, and growth-mindset.
- Excellent communication, interpersonal, email, and organizational skills.
- Ability to see the big picture and be detail-oriented.
- A drive for both personal and team success.
What We Offer:
- Competitive salary commensurate with experience.
- Equity participation.
- Full benefits package that includes health, life, dental, 401k, etc.
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