VP Product Marketing and Enablement Leader

3 weeks ago


Chicago, Illinois, United States Skai Full time
Job Title: VP Product Marketing and Enablement Leader

Skai is seeking a highly experienced VP Product Marketing and Enablement Leader to lead and shape the company's go-to-market strategy and comprehensive enablement programs.

The ideal candidate will have a proven track record in product marketing and enablement, with a deep understanding of the digital advertising landscape. Expertise in commerce and retail media is a significant plus.

The VP will be responsible for building a high-performing product marketing organization while fostering a culture of continuous learning. This includes creating scalable processes, defining clear roles, and overseeing internal and external enablement initiatives.

The successful candidate will empower both Skai's teams and clients with the knowledge and tools needed to drive market impact and deliver measurable success.

Key Responsibilities:
  • Develop and implement a holistic product marketing and enablement strategy, ensuring alignment with the company's business objectives and market opportunities.
  • Develop compelling, differentiated messaging for Skai's solutions, ensuring each one resonates with target audiences.
  • Create and execute effective go-to-market strategies for product and partner launches, client acquisition, adoption, and expansion.
  • Drive the vision and execution of Skai's enablement programs, developing comprehensive curriculum and training programs for both internal and external audiences.
  • Oversee client training, both live and virtual, one to one, one to few and one to many, coordinating with cross-functional teams to deliver impactful training on Skai's solutions.
  • Lead internal training initiatives for the revenue organization, focused on Skai's value proposition as well as for deep dives into platform features.
  • Conduct market and customer research to provide insights that inform product positioning, messaging, and strategic decisions.


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