Strategic Marketing Leader
17 hours ago
About the Role:
We are seeking a highly skilled Strategic Marketing Leader to join our team at Experis. As a key member of our marketing team, you will be responsible for developing and executing growth marketing strategies that drive customer engagement and revenue growth.
The ideal candidate will have a strong understanding of marketing principles, including customer experience, digital marketing, and data-driven decision making. You will work closely with our business unit leaders and marketing channel specialists to design, build, and launch marketing campaigns that promote our brand, differentiate our solutions, and generate leads and sales.
Key responsibilities will include:
- Developing omni-channel growth marketing strategies to attract and retain customers
- Designing, building, launching, and optimizing always-on marketing campaigns
- Collaborating with channel strategists and the Marketing Analytics team to optimize marketing channel performance
- Ensuring user-centric designs to maintain clear, logical, and concise information that invites an attractive ROI
- Optimizing marketing tactics based on metrics of testing, such as A/B and multi-variate tests
- Functioning as a project manager to collaborate with 3rd party partners and internal teams to create new website templates, launches/relaunches, business requirements, site mapping, navigation structure, imagery, copy direction, testing, and tracking
- Ensuring content is customer-centric, optimized for SEO, grammatically correct, compliant with appropriate laws and insurance regulations, and aligned with branding initiatives for our programs or clients
- Effectively communicating and collaborating vision and opinions with diverse teams and communicating complex technical concepts in an easily digestible way
Required qualifications include:
- Bachelor's degree or equivalent years of insurance industry experience
- 3-5+ years of experience in a marketing strategy and execution role
- Experience conducting A/B tests for campaigns and driving customer insights a major plus
- Strong understanding of Agile methodologies
- Experience designing, analyzing, managing, and/or optimizing digital marketing channels, including websites, mobile experiences, social media, paid media (SEM/PPC, paid social, display, etc.), email, webinars, video, etc.
- Experience with marketing technology, including marketing automation and CRM, with specific experience with Salesforce products preferred
- Experience in Kentico content management system
- Experience with user testing
We offer a competitive salary and benefits package, as well as the opportunity to work with a leading insurance company and develop your skills in a dynamic and fast-paced environment.
If you are a motivated and experienced marketing professional looking for a new challenge, please apply now and a recruiter will be in touch with you to discuss this opportunity further.
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