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Programmatic Campaign Supervisor

2 months ago

New York County New York, United States Platform at Publicis Full time
Job Description

Overview:

The Zenith Precision team is passionate about leveraging data to drive business growth and innovation. As a key member of our team, you will be responsible for overseeing the development and execution of programmatic campaigns across various channels.

Key Responsibilities:

  • Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
  • Trafficking and placement oversight
  • Interface with Strategy and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
  • Exposure to and working knowledge of the Private Marketplace (PMP) landscape
  • Review client deliverables for quality and ensure that any recommendations are sound and viable
  • Assume accountability and ownership of Precision campaign execution for assigned client accounts
  • Understand and effectively communicate Precision's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Monitor and report on campaign performance in collaboration with the Analytics team
  • Participate in billing and forecasting exercises for senior management
  • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
  • Adept established account management standards and enhance campaign best practices
  • Maintain accountability for QA procedures across upcoming and live campaigns
  • Regularly challenge the status quo and bring innovation to all levels of the organization
  • Assist in training, mentoring, and developing team members on technology and addressable media concepts
  • Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.
  • Help improve communication and collaboration within the team and the agency
  • Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Requirements:

  • Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required
  • Bid Strategy management
  • Platform management