Lead Generation Specialist

3 days ago


San Antonio, Texas, United States Evidence in Motion Full time
Job Summary:

Clinical Education Administrative Coordinator focusing on Lead Generation to help optimize and lead efforts to support the Clinical Education sales teams. This role involves coordinating various channels, developing strategies to attract potential customers, and ensuring the quality and quantity of leads meet organizational targets.

The ideal candidate will have strong analytical skills, a keen understanding of marketing tactics, and the ability to work collaboratively across teams.

Key Responsibilities:
  • Lead Generation Strategy: Assist with Development of comprehensive lead generation strategies to attract high-quality prospects
  • Data Analysis and Reporting: Assist and help provide reports and insights to the sales teams to optimize campaign performance and improve lead quality.
  • Collaboration: Work closely with the sales teams to align lead generation efforts with overall business objectives. Help with communication between teams to ensure smooth handoff of leads.
  • Lead Qualification: Develop and manage processes for lead qualification to ensure that only the most promising leads are passed on to the sales team. Implement tools and techniques to assess lead readiness and potential.
  • Optimization and Continuous Improvement: Continuously evaluate and refine lead generation strategies based on performance data and market trends. Identify opportunities for improvement and implement changes to enhance lead quality and conversion rates.
Other Duties and Responsibilities:
  • Assists Manager in creating agendas, scheduling meetings, taking relevant notes, and sending follow up reminders to both EIM and UP teams.
  • Confirmation of clinical education sites and specialty settings after procurement of contracts across all healthcare education disciplines in a timely manner.
  • Accurate and efficient data entry and management of all clinical sites and personnel in the Clinical Education Management Systems.
Qualifications:
  • Education: College Degree or 1-3 years of relevant experience
  • Required: Must be action and goal oriented, Ability to communicate effectively and professionally, Must be agile and have an ability to learn on the fly, Ability to thrive in a diversified working environment and deal with ambiguity, Must possess strong interpersonal savvy, Ability to establish and maintain effective working relationships with clinical education team, Must be extremely well organized and detail-oriented, Must be able to work effectively under pressure, Ability to operate a computer and basic office equipment and demonstrate ability to learn new computer programs and have high technical aptitude, Ability to take meeting notes and action items in a fast-paced setting, Proficiency with Microsoft Office, Google, and other productivity enhanced applications, Demonstrates a helpful, positive, and collaborative attitude, Must be flexible and capable of multi-tasking, Must take initiative and be a self-starter


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