Director of Go-to-Market Strategy
5 days ago
Job Description
">Freshworks is looking for a Senior Director of Product Marketing to execute our go-to-market strategy for our Employee Experience (EX) portfolio of products, which includes Freshservice and Device42 with $400M ARR and growing rapidly.
">This role will lead a global team of product marketers focused on developing compelling product positioning and messaging to accelerate demand among new customers and expand our business with existing customers.
">The ideal candidate will have a customer-obsessed mindset, a deep understanding of our buyer persona, and experience developing positioning, messaging, and content for technical products.
">Key Responsibilities:
">- ">
- Develop and execute a comprehensive go-to-market strategy for the Employee Experience (EX) portfolio of products.">
- Lead a global team of product marketers to develop compelling product positioning and messaging.">
- Collaborate with cross-functional teams to ensure unified marketing execution and tell compelling stories that shape market perception and generate demand.">
- Drive product launches and oversee the development of launch plans for product enhancements or new products.">
Requirements:
">- ">
- 10+ years of product marketing experience in B2B tech and SaaS, with at least 5+ years of team management experience.">
- Proven experience in senior-level product marketing roles, with a track record of success developing go-to-market strategies and launches.">
- Customer-obsessed mindset with a deep understanding of the user and ability to advocate effectively across the business.">
- Experience developing positioning, messaging, and content for technical products.">
- Strong analytical skills with the ability to leverage data to inform decisions and measure performance.">
Benefits
">Freshworks offers a competitive annual base salary range of $242,750 - $327,750 USD, flexible PTO, flexible spending, commuter benefits, and wellness benefits.
">We also offer adoption and parental leave benefits and provide equal opportunity for all, creating a diverse and inclusive workplace that enables everyone to find their true potential.
"]},-
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