Product Marketing Executive Leader

5 days ago


Bellevue, Washington, United States Freshworks Full time

About the Role

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We are seeking a Senior Director of Product Marketing to execute our go-to-market strategy for our Employee Experience (EX) portfolio of products, which includes Freshservice and Device42 with $400M ARR and growing rapidly.

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This role will lead a global team of product marketers focused on developing compelling product positioning and messaging to accelerate demand among new customers and expand our business with existing customers.

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The ideal candidate will have a customer-obsessed mindset, a deep understanding of our buyer persona, and experience developing positioning, messaging, and content for technical products.

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Responsibilities:

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  • Lead the development of product messaging and positioning for all products in the Freshservice portfolio.">
  • Communicate product value propositions with go-to-market teams and enable them with compelling content and training.">
  • Build and execute winning sales plays and programs to drive new customer acquisition and retention.">
  • Drive product launches and oversee the development of launch plans for product enhancements or new products.">
  • Collaborate with cross-functional teams to ensure unified marketing execution and tell compelling stories that shape market perception and generate demand.">
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Requirements:

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  • 10+ years of product marketing experience in B2B tech and SaaS, with at least 5+ years of team management experience.">
  • Proven experience in senior-level product marketing roles, with a track record of success developing go-to-market strategies and launches.">
  • Customer-obsessed mindset with a deep understanding of the user and ability to advocate effectively across the business.">
  • Experience developing positioning, messaging, and content for technical products.">
  • Strong analytical skills with the ability to leverage data to inform decisions and measure performance.">
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Benefits

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Freshworks offers a competitive annual base salary range of $242,750 - $327,750 USD, flexible PTO, flexible spending, commuter benefits, and wellness benefits.

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We also offer adoption and parental leave benefits and provide equal opportunity for all, creating a diverse and inclusive workplace that enables everyone to find their true potential.

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Location

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This role can be based in the U.S. or India, with travel requirements as needed.

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Our office locations include San Mateo, California, and 12 other global sites serving our customers worldwide.

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