Product Marketing Manager

15 hours ago

Spring, Texas, United States HP Development Company, L.P. Full time
Job Title: Principal Product Marketing Manager

At HP, we are revolutionizing the way we work and live by harnessing the power of technology to drive innovation and growth. Our Digital Services team is building cutting-edge enterprise software solutions to help CIOs and IT managers succeed. We are seeking a seasoned Principal Product Marketing Manager to develop the value proposition, positioning, narrative, messaging, and core content for our HP Workforce Experience Platform.

Responsibilities:
  • Develop and execute a comprehensive product marketing strategy to drive customer acquisition and retention.
  • Collaborate with cross-functional teams to ensure product-customer fit and deliver on-target narratives that exceed company goals.
  • Synthesize insights, competitive intelligence, and customer feedback to inform marketing content and media strategy.
  • Define customer personas and develop buyer graphs to inform marketing content and GTM strategy.
  • Develop and deliver launch core content, PR briefing docs, and product messaging.
  • Provide marketing and brand guidance to global and local Marcom teams to drive win rates for products and services.
Qualifications:
  • 8+ years of experience in Product Marketing and Brand Marketing.
  • 5+ years of SaaS marketing/product marketing experience.
  • Experience in the digital employee experience (DEX) industry is preferred.
  • Proven ability to articulate and communicate vision and narratives.
  • Demonstrated competence in leading and inspiring cross-functional teams to action.
  • Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
  • Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints.
  • Able to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
  • Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
  • Able to identify market opportunities and articulate competitive differentiators.
About HP

At HP, we are committed to creating technology that makes life better for everyone. We are a global company with a diverse and inclusive culture that values innovation, creativity, and collaboration. We offer a comprehensive benefits package, including health insurance, dental insurance, vision insurance, and generous time off policies. We are an equal opportunity employer and welcome applications from diverse candidates.

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