Senior Manager, Paid Search Expert

2 weeks ago

Denver, Colorado, United States Media Full time
About the Role

The Senior Manager, Paid Search is a key leadership position that requires a seasoned professional with expertise in optimizing digital ad campaigns and driving strategic initiatives. This individual excels at working at the intersection of paid search execution and account management.

Key Responsibilities
  • Client & Team Revenue Oversight:
    • Serve as the primary point of contact and client team lead to manage 2-5 Media.Monks clients
    • Responsible for the day-to-day management, analysis, and optimizations
    • Revenue & retention responsibilities for team accounts
    • Participate in onboardings, renewal calls, and other important client communications
    • Work with the team to drive paid search account strategy, forecasting, and planning
    • Analyze performance data and KPIs
    • Create and deliver quarterly performance reviews for direct reports
    • Run weekly team meetings to track progress toward client & team goals
  • Paid Search & Process:
    • Build, launch, and continuously monitor/optimize Google, Bing, and other Paid Search ad campaigns in the platform to client-driven KPIs such as CPL, MQL, SAL, CAC, ROAS, Opportunity Win Rate, etc.
    • Lead budget pacing and optimization implementation
    • Assist in forecasting, budget planning, and product mix allocation
    • Develop, create, and launch robust testing plans
    • Think creatively to develop innovative tactics and strategies that drive results for clients
    • Assist with and run advanced training on new features and services
    • Create best practices, and assist in developing process documents
About You

We are seeking a highly skilled and experienced professional with a strong background in paid search management, strategy development, and client relationship management. The ideal candidate will possess:

  • Proficiency in Google Ads, Bing Ads, Google Analytics, and Performance Max
  • Minimum of 4 years in direct paid search client management, including paid search strategy development, execution & client relationship management
  • Strong focus on project management, attention to detail, and effective communication skills with both internal and external stakeholders
  • Strong understanding of marketing attribution & alternative measurement methodologies
  • Experience working with additional analytics tools such as Adobe Analytics
  • Experience presenting digital marketing strategy to C-Suite and executive audiences
  • Familiarity with optimizations based on offline conversion tracking
  • Passion for crunching numbers, analyzing data, and navigating spreadsheets
  • Ability to be persuasive when discussing paid search performance with clients and your team
  • 'Driven' and 'Innovative' attributes commonly associated with you
  • 4-year college degree or equivalent work experience
What We Offer

At Media.Monks, we offer a comprehensive benefits package, including:

  • Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
  • Authentic commitment to DEI efforts and sustainable growth

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