Senior Paid Search Analyst

5 days ago


Denver, Colorado, United States Dealer Teamwork LLC Full time
Job Title: Senior Paid Search Analyst

At Dealer Teamwork LLC, we are seeking a highly skilled Senior Paid Search Analyst to join our team. As a Senior Paid Search Analyst, you will be responsible for managing all paid activities across Google Ads, Microsoft Ads, and Facebook Advertising.

Key Responsibilities:
  • Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and SEM and social media advertising initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize ad copy and landing pages for search engine marketing.
  • Perform ongoing maintenance on accounts in the form of ad creation, keyword discovery, and new campaign strategy.
  • Support account management and client requests.
  • Report on account results to account management and clients.
  • Train on new trends and strategies with other media managers.
  • Keep tabs on the current landscape of SEM and SMM.
Qualifications:
  • 4-6 years of experience managing SEM campaigns across Google Ads and Microsoft Ads.
  • 2-3 years of experience managing Facebook Advertising campaigns.
  • Must have current Google Ads certification.
  • Must have current Microsoft Ads certification.
  • Must have Google Analytics certification.
  • Proven track record of successful SEM management.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Experience with A/B and multivariate experiments.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
About Dealer Teamwork LLC:

Dealer Teamwork LLC is a leading automotive digital marketing company. We provide first-class solutions for the retail automotive industry that help dealerships increase leads and sales opportunities. We built the automotive industry's first MPOP, a patented Merchandising, Personalization and Optimization Platform. This omnichannel marketing platform creates a significant competitive advantage. Dealerships can publish high-quality campaigns that reach more shoppers, efficiently and effectively.



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