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Senior Performance Marketing Manager

2 months ago

Denver, Colorado, United States Gusto Full time

About Gusto

Gusto is a modern, online business platform that helps small and medium-sized enterprises manage their teams efficiently. In addition to full-service payroll, Gusto offers health insurance, 401(k) plans, expert HR services, and team management tools. Our offices in Denver, San Francisco, and New York serve over 300,000 businesses nationwide.

Our Mission

We aim to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our company culture.

About the Role

As a Senior Performance Marketing Manager, you will be the subject matter expert for go-to-market experimentation across various media executions, including Google ads, Bing ads, content syndication, and direct mail. You will build fast-growing marketing programs, focusing on B2B and SaaS. You'll be a member of the Paid Acquisition team and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You'll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You'll help us devise cross-channel campaigns and drive advancement in our analytic capabilities. If you have experience with revenue-driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you.

Key Responsibilities

  • Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
  • Launch, scale, and optimize best-in-class paid media campaigns to drive high-value customer acquisition across online and offline channels
  • Build net new processes and roadmaps to scale emerging media
  • Drive reporting and analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
  • Execute and analyze various media campaign studies to measure incremental impact, causal impact, and A/B testing
  • Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
  • Collaborate with other growth teams to formulate hypotheses, automate processes, and execute on experiments in the marketing funnel that will drive exponential revenue for Gusto
  • Partner closely with the Sales team to align marketing strategies with sales objectives, building a unified approach to driving revenue growth across the customer journey

Requirements

  • 6+ years of hands-on-keyboard experience managing $10m+ budgets for paid media programs, including YouTube, Demand Gen, Performance Max, display, and direct mail, ideally with a focus on B2B SaaS
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership
  • Strong working knowledge of Excel, including advanced functions
  • Proven track record of building and executing experimentation plans, including creative testing
  • Strong analytical skills and experience using data to drive decision-making
  • Proven track record of accelerating revenue growth via standing up new marketing strategies across multiple markets and channels
  • The ability to think strategically and develop comprehensive, data-driven marketing plans
  • Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality
  • Strong knowledge of the media industry and landscape
  • Passionate about Gusto's mission and the impact we can have on the world
  • Experience with tag management platforms (Tealium) to implement client-side pixel tracking, server-side connectors, and audience segmentation

Preferred Qualifications

  • Fluency with modern business intelligence tools (Amplitude, Tableau, etc.)
  • Experience with understanding campaign impact through various measurement and attribution methodologies (first-touch attribution, multi-touch attribution, media mix modeling, incrementality measurement or similar)
  • Strong working knowledge of digital campaign management platforms (DV 360, The Trade Desk, or other DSPs)

Compensation

Our cash compensation range for this role is $104,000/yr to $136,000/yr in Denver & most remote locations, and $127,000/yr to $155,000/yr in San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Work Arrangements

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Equal Opportunity Employer

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to.