Content Marketing Specialist

2 weeks ago

Austin, Texas, United States Publishing Full time
Job Overview

Reports to: Content Marketing Director
Location: Remote, USA-based only

Company Overview

Our organization is dedicated to empowering individuals from diverse backgrounds to create significant income opportunities through the art of book publishing. As a premier online educational platform, we excel in guiding our learners through the intricacies of writing, publishing, and marketing books and audiobooks on leading platforms such as Amazon and Audible. We are proud to have been recognized as one of the fastest-growing private companies in America.

Role Summary

We are seeking a talented and experienced full-time Digital Content Writer to join our dynamic team. The ideal candidate will possess a minimum of three years of direct response copywriting experience, coupled with outstanding writing and editing skills. This position demands strong project management capabilities to produce captivating content for our blog, website, and social media channels. The successful applicant will have a passion for storytelling, a meticulous eye for detail, and the ability to thrive both independently and collaboratively in a fast-paced environment.

Key Responsibilities
  • Content Creation: Generate 3-4 high-quality blog posts weekly that align with brand and content standards.
  • Develop SEO-optimized content to enhance organic traffic, integrating relevant keywords and best practices.
  • Create engaging posts across various social media platforms including Instagram, Facebook, LinkedIn, and Pinterest.
  • Produce written materials for promotional efforts, such as whitepapers and ebooks.
  • Research and propose compelling blog topics that resonate with our target audience and industry trends.
  • Collaborate with cross-functional teams to gather insights and information for content development.
Editing and Quality Assurance
  • Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice.
  • Review and enhance existing content to optimize its effectiveness and relevance.
  • Maintain consistency and quality across all content channels.
Project Management
  • Implement an editorial calendar, managing content production timelines and deadlines effectively.
  • Track content performance using analytics tools, providing data-driven recommendations for enhancement.
Qualifications
  • Writing and Editing Expertise: 3+ years of experience in crafting engaging blog articles and social media content using direct response techniques.
  • Proficient in SEO principles and best practices for optimizing content.
  • Experience in a high-growth, B2C environment.
  • Strong command of grammar and language conventions.
  • Ability to adapt writing style to align with brand guidelines and audience needs.
Project and Time Management Skills
  • Proven ability to manage multiple projects simultaneously while meeting deadlines.
  • Strong organizational skills and attention to detail for effective content strategy execution.
Creative and Strategic Thinking
  • A creative mindset with the ability to generate innovative content ideas.
  • Skill in crafting narratives that resonate with the audience and drive engagement.
Digital Marketing Acumen
  • Understanding of social media platforms and strategies for audience engagement.
  • Basic knowledge of content analytics tools to measure and interpret performance.
Collaboration and Communication
  • Strong interpersonal skills for effective collaboration with cross-functional teams.
  • Excellent verbal and written communication skills to convey ideas and concepts clearly.
Why Join Us?

We are committed to fostering a supportive and inclusive workplace culture. Our dedication to our mission is reflected in how we treat our team members. We offer competitive benefits, promote professional development, and prioritize employee well-being. If you are looking to be part of a growing team in the publishing industry, we encourage you to consider this opportunity.

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