Digital Marketing Specialist

10 hours ago


Cambridge, Massachusetts, United States Green Line Digital Full time
Job Title: Paid Search Media Manager

At Green Line Digital, we pride ourselves on being an extension of our clients' teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high-caliber support by having experienced and responsive team members.

We are problem solvers at heart and work to solve clients' complex digital marketing challenges by leveraging data and technology.



You will be responsible for day-to-day management of clients' paid search marketing campaigns (search, shopping, performance max, etc.), manage execution of search marketing strategies, ongoing budget management, and campaign optimizations.



The Paid Search Media Manager will proactively provide strategic recommendations to clients and influence the design and development of paid search creative based on their objectives and KPIs.




Keyword research
Ad copy creation
Daily, weekly, and monthly budget pacing
Management of bidding strategies
Testing implementation and analysis



Qualifications and Experience:




  • 5+ years SEM experience
  • Automotive SEM experience a plus
  • Experience using Google Ads Editor
  • Strong presentation and people skills
  • Strong verbal and written communication skills
  • Strong analytical and online research skills and ability to relate results to client business objectives
  • Ability to self-manage time and project workload
  • Google Ads and/or Bing certification
  • Team player


Benefits:




  • Health, Vision, and Dental
  • Employee 401(k) 100% match up to 3%
  • 50% match on the next 2%
  • 3 weeks paid time off (maximum of 4 weeks with rollover)
  • 10 company holidays
  • 40 hours of sick leave
  • Parental leave
  • Access to company Uber account


This is a remote position and open to candidates who live in the US.



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