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Marketing Director

4 weeks ago

Dubuque, Iowa, United States Access Dubuque Full time
Job Summary

As a key member of our marketing team, the Marketing Director will be responsible for establishing and maintaining brand positioning and building brand equity. This includes creating, planning, and implementing strategic marketing initiatives that elevate the brand, ensuring all vendors/contractors are aligned with brand positioning, and creating community-wide resources to aid in understanding the brand.

Key Responsibilities

Develop and implement marketing strategies that align with the college's mission and goals

Collaborate with the marketing team to track social media, email, and digital advertising campaigns using Google Analytics and other tools as appropriate

Work with leadership to identify and implement the most compelling ad imagery & copy, home page & landing page features, and space allocation

Maintain consistent content, data, and branding across all online marketing

Requirements

Bachelor's degree required

Minimum 4 years experience in marketing, with a focus on e-commerce and technical marketing

Proficiency in e-commerce platforms (e.g., Shopify, Magento), digital marketing tools (e.g., Google Analytics, AdWords), Wordpress, and CRM systems

Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively and write for various platforms both long and short form

What We Offer

Competitive salary and benefits package

Opportunity to work with a dynamic and growing organization

Collaborative and supportive work environment

Professional development opportunities