Director of Marketing Strategy
4 weeks ago
We are seeking a highly skilled Director of Marketing Strategy to join our team at Loras College. As a key member of our marketing leadership team, you will be responsible for establishing and maintaining brand positioning, building brand equity, and strategically planning and project managing all marketing and advertising initiatives.
Key Responsibilities:
- Develop and implement strategic marketing initiatives to elevate the brand
- Collaborate with the team to track social media, email, and digital advertising campaigns using Google Analytics and other tools
- Work with leadership to identify and implement the most compelling ad imagery and copy, home page and landing page features, and space allocation
- Assist in the development and operation of the website presence related to e-commerce opportunities for the College
- Manage day-to-day work such as development of creative assets, project budgets, and timelines
Requirements:
- Bachelor's degree required
- Minimum 4 years experience in marketing, with a focus on e-commerce and technical marketing
- Proficiency in e-commerce platforms, digital marketing tools, WordPress, and CRM systems
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively
About Loras College:
Loras College is a Catholic liberal arts college dedicated to the total development of the student. We are committed to creating an educational and work environment that is inclusive, rich in diversity, and supportive of all students, faculty, and staff.
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