Marketing Director

3 weeks ago

Columbus, Ohio, United States Revel IT Full time
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our team at Revel IT. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to promote our brand, drive customer acquisition, and increase brand awareness.

Key Responsibilities:

  • Develop and execute marketing strategies aligned with our company goals and target markets
  • Analyze market trends, competition, and customer behavior to identify growth opportunities
  • Manage marketing budget and resources effectively
  • Position our SaaS products effectively to highlight unique features and benefits
  • Collaborate with product teams to ensure marketing aligns with product development
  • Plan and execute marketing programs to promote product adoption
  • Manage lead generation activities across various channels
  • Develop and implement strategies for attracting new potential customers
  • Oversee content calendar and creation of high-quality, relevant content
  • Manage social media accounts and develop engaging online presence
  • Monitor and analyze marketing campaign performance using tools like Google Analytics
  • Make data-driven decisions to optimize marketing strategies

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • 5-10 years of experience in B2B marketing
  • SaaS industry experience is a must
  • Automotive or industrial industry experience is strongly preferred
  • Proven track record of developing and implementing successful marketing strategies
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication abilities
  • Experience with digital marketing tools and techniques
  • Knowledge of marketing automation platforms and CRM systems

Preferred Qualifications:

  • Familiarity with SEO, content marketing, and paid advertising strategies

We offer a dynamic and supportive work environment, competitive compensation, and opportunities for professional growth and development. If you are a motivated and results-driven marketing professional looking for a new challenge, please submit your application.

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