Category Growth Specialist
3 weeks ago
About the Role:
The Category Growth Specialist plays a pivotal role in supporting sales and marketing teams by analyzing market data, identifying trends, and providing actionable insights to drive category growth and optimize product performance. This position requires a data-driven thinker with a passion for the CPG (Consumer Packaged Goods) food industry who can translate complex data into clear recommendations, helping the company meet sales targets and exceed customer expectations.
About the Company:
80 Acres Farms is a vertical farming leader, operating commercial farms in Ohio, Kentucky, and soon Georgia, utilizing state-of-the-art technology and analytics developed by the company's subsidiary, Infinite Acres. The company's branded salads, microgreens, herbs, and tomatoes are available at retailers and food service distributors from Michigan to Florida.
Responsibilities:
- Gather, analyze, and interpret sales and category data from multiple sources (e.g., Nielsen, IRI, POS data) to identify trends, opportunities, and competitive insights.
- Monitor category performance metrics, including sales volume, market share, and profitability, to inform strategic decision-making and support sales team initiatives.
- Use data to build insights that drive category growth, helping to align company product offerings with customer and consumer needs.
- Partner with sales and marketing teams to prepare and present business reviews for key accounts, highlighting category trends and growth opportunities.
- Evaluate the effectiveness of promotional activities, providing recommendations to optimize future promotions and improve ROI.
- Track competitor activity within the category, including pricing, new product launches, and promotions, to identify risks and opportunities.
Requirements:
- Bachelor's degree in Business, Marketing, Data Analytics, or related field.
- 2+ years of experience in data analysis, category management, or sales support, ideally within the CPG food industry.
- Strong analytical skills with proficiency in data analysis tools such as Excel, Power BI, or Tableau.
- Experience with syndicated data sources (e.g., Nielsen, IRI) and the ability to translate data into actionable insights.
- Excellent communication and presentation skills, with the ability to clearly convey data insights to non-technical audiences.
- Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Benefits:
- Health, dental, and vision insurance starting day one of employment.
- Paid time off based on years of experience.
- 1-week paid health & wellness time.
- 10 paid holidays.
- Parental leave.
- Annual Tuition Reimbursement.
- 401k with up to 4% company match.
- Company-paid life insurance.
- Short and long-term disability insurance.
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