Dental Marketing Strategist

4 weeks ago


Naples, Florida, United States Park Family & Cosmetic Dentistry Full time
Job Overview

Park Family & Cosmetic Dentistry is seeking a skilled Marketing Director to lead our marketing efforts and drive growth. As a key member of our team, you will be responsible for developing and implementing marketing strategies to attract new patients, retain existing ones, and enhance our brand presence.

Key Responsibilities

  • Develop and execute comprehensive marketing plans and campaigns, working closely with our doctor owner.
  • Manage digital marketing efforts, including SEO, SEM, social media, and email marketing.
  • Oversee the creation of marketing materials, such as brochures, flyers, and advertisements.
  • Coordinate and promote community outreach events and patient education programs.
  • Analyze market trends and patient feedback to identify opportunities for growth.
  • Collaborate with our team to ensure cohesive and patient-centered messaging.
  • Monitor and report on the effectiveness of marketing initiatives, including ROI.
  • Manage the marketing budget and ensure optimal allocation of resources.

Requirements

  • Degree or experience in marketing, preferably in the healthcare or dental industry.
  • Proven track record of successful marketing campaign development and execution.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent written and verbal skills.
  • Ability to think strategically and creatively.
  • Ability to work independently and as part of a team.

Benefits

  • Competitive salary and performance bonuses.
  • Health, dental, vision, and supplemental insurance.
  • Paid time off and holidays.
  • Professional development opportunities.
  • Friendly and supportive work environment.


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