Product Marketing Manager
16 hours ago
CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We are seeking a highly skilled Product Marketing Manager to join our team in Washington, DC.
About CoStar GroupWe have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers.
Job DescriptionThe Product Marketing Manager will be responsible for developing positioning and messaging for our products, working with the product management team to shape the product roadmap and go-to-market strategy, and managing platform product releases, including product launches and all collateral to support internal education and customer adoption.
Responsibilities- Develop positioning and messaging for our products
- Work with the product management team to shape the product roadmap and go-to-market strategy
- Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
- Research and understand buyer personas to ensure the product is designed and delivered to create value
- Translate product functionality and technical details into user benefit and value
- Conduct ongoing competitive analysis along with market and customer research
- Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects
- Coordinate focus groups, client interviews and client testimonials
- Support the events team with major sales and industry events
- Bachelor's degree from an accredited, not-for-profit University or College
- 5+ years of relevant experience in product marketing; residential is a plus
- Strong verbal and written communication skills and comfortable interacting with all levels of the organization
- Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
- Ability to work effectively across sales, product, research, and training teams
- Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
- Ability to prioritize, problem solve, multitask, and work independently
- A track record of commitment to prior employers
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives, comprehensive healthcare coverage, life, legal, and supplementary insurance, virtual and in-person mental health counseling services, commuter and parking benefits, 401(K) retirement plan with matching contributions, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness center and/or reimbursed fitness center membership costs, access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups, and complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
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