Consumer Insights Specialist
2 weeks ago
Prolific is a leading growth firm that merges the best aspects of consulting, marketing, and investment to create and implement innovative growth strategies for emerging brands.
We pride ourselves on our optimistic, people-first culture, believing that together we can build a brighter future.
Location: Hybrid office schedule
We are currently seeking a seasoned Consumer Insights Specialist to spearhead both qualitative and quantitative research initiatives for our strategy team. This role involves collaborating closely with strategists to formulate a comprehensive research plan.
The Specialist will take charge of comprehending the client’s needs and their target customer demographics. Key Responsibilities:
- Lead research initiatives for all Prolific's strategy clients; design tailored research plans to fulfill each client's unique requirements.
- Oversee the understanding of the client and their target audience.
- Engage in multi-day client immersions; travel may be necessary.
- Manage all facets of intricate surveys, including research, client consultations, project management, survey programming/creation, survey administration, data analysis, and reporting.
- Conduct thorough secondary research on markets, customers, products, competitors, regulations, and industry trends.
- Assist in shaping the strategy team's direction during the initial stages of the strategic growth planning process.
- Document qualitative and quantitative research findings and analyses in detailed written reports.
Qualifications:
- B.S./B.A. degree required.
- 5+ years of relevant experience in primary and secondary research.
- Experience in management consulting, media, marketing, or branding is preferred.
- Strong grasp of statistics and market research methodologies, with expertise in qualitative and quantitative analysis.
- Familiarity with statistical and data analysis tools (e.g., Tableau, Power BI, Domo) is essential.
- Experience in developing surveys and analyzing consumer feedback.
- Exceptional analytical, critical thinking, and problem-solving skills.
- Proficient in MS365 and adept at organizing data in Excel.
- Excellent writing and interpersonal skills.
- Self-motivated and capable of thriving under tight deadlines.
- Experience with data visualization or other data analysis tools is a plus.
- Comfortable engaging with non-profit and faith-based market segments is an advantage.
Benefits:
- Group Health Insurance (Medical, Dental & Vision)
- 401k Matching Plan
- Flexible PTO + Holidays
- Paid Parental Leave
- Employee Assistance Program
- Training + Development Opportunities
- Cell Phone Reimbursement
- Life Insurance (100% company paid)
- Short-Term + Long-Term Disability (100% company paid)
- Hybrid work setting and casual dress
- On-site fitness center
- Free snacks + drinks available in the office
- Free downtown parking
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