Digital Brand Ambassador Coordinator
3 weeks ago
**Influencer Marketing Role**
The Influencer Marketing Coordinator will oversee daily operations for UJUUBrands, including Partnership and Influencer Marketing, building and managing relations with brand partners, social media influencers, and cultural tastemakers.
**Key Responsibilities**
- Lead the execution of all Influencer plans for UJUUBrands
- Track, monitor, analyze and communicate Influencer Marketing results regularly, optimizing based on results
- Manage media and influencer events, seeding initiatives as needed, including branded materials and collateral development and sourcing
- Liaise with social media team to create a seamless integration of the brand's partnership and influencer strategies with content marketing efforts
- Evaluate opportunities for influencer and brand partnerships to grow awareness and increase reach
- Build relationships and coordinate talent contracts
- Manage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaigns
- Proactively manage the brand's influencer funnel, constantly refreshing it with fresh, authentic advocates for UJUUBrands
- Stay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competition
- Update and develop the brand's roster of influencers based on brand marketing objectives
**Qualifications, Skills, Knowledge & Experience**
- Excellent verbal and written communications, time management, and relationship-building skills
- Must be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environment
- Attention to detail, resourceful, with a can-do attitude
- Proven experience with tracking/reporting Impressions, Reach, ROI, and other KPIs
- Solution-oriented and collaborative leader (must work well with other functions and departments)
- Drive to find innovative and effective ways to excite and engage influencers, scaling the program
- Experience with negotiating contracts and maintaining vendor relationships
- Interest in influencer + brand marketing with an emphasis on building community
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