Digital Brand Ambassador Coordinator

3 weeks ago


New York, New York, United States UJUU Full time

**Influencer Marketing Role**

The Influencer Marketing Coordinator will oversee daily operations for UJUUBrands, including Partnership and Influencer Marketing, building and managing relations with brand partners, social media influencers, and cultural tastemakers.

**Key Responsibilities**

  • Lead the execution of all Influencer plans for UJUUBrands
  • Track, monitor, analyze and communicate Influencer Marketing results regularly, optimizing based on results
  • Manage media and influencer events, seeding initiatives as needed, including branded materials and collateral development and sourcing
  • Liaise with social media team to create a seamless integration of the brand's partnership and influencer strategies with content marketing efforts
  • Evaluate opportunities for influencer and brand partnerships to grow awareness and increase reach
  • Build relationships and coordinate talent contracts
  • Manage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaigns
  • Proactively manage the brand's influencer funnel, constantly refreshing it with fresh, authentic advocates for UJUUBrands
  • Stay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competition
  • Update and develop the brand's roster of influencers based on brand marketing objectives

**Qualifications, Skills, Knowledge & Experience**

  • Excellent verbal and written communications, time management, and relationship-building skills
  • Must be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environment
  • Attention to detail, resourceful, with a can-do attitude
  • Proven experience with tracking/reporting Impressions, Reach, ROI, and other KPIs
  • Solution-oriented and collaborative leader (must work well with other functions and departments)
  • Drive to find innovative and effective ways to excite and engage influencers, scaling the program
  • Experience with negotiating contracts and maintaining vendor relationships
  • Interest in influencer + brand marketing with an emphasis on building community

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