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Digital Experience Strategist

2 months ago

Franklin, Tennessee, United States Publicis Groupe Full time
About the Role

We are seeking a highly skilled and experienced Client Solutions Partner to join our team at Publicis Groupe. As a key member of our organization, you will be responsible for driving business growth and delivering exceptional client experiences.

Key ResponsibilitiesBusiness & Growth
  • Develop and maintain senior-level client relationships, providing strategic counsel and guidance on brand challenges and market trends.
  • Lead the development and implementation of digital marketing strategies, leveraging data and analytics to drive business outcomes.
  • Collaborate with cross-functional teams to identify and capitalize on new business opportunities.
  • Stay up-to-date on industry trends and developments, providing insights and recommendations to clients and internal stakeholders.
Strategy & Planning
  • Develop and execute comprehensive digital marketing plans, incorporating data-driven insights and customer-centric approaches.
  • Collaborate with capability teams to build consumer personas, identify pain points, and map experience journeys.
  • Lead the development and implementation of CRM programs, aligning to key moments of need within the customer journey.
  • Partner with key players across the agency to determine strategy needs, growth possibilities, and opportunities to bring competitively differentiated future experiences to life.
People
  • Manage the growth and development of the agency business team, inspiring account managers and guiding the quality of work.
  • Develop team members through training and identify areas for growth, coaching them to close talent gaps and motivate them to develop skills.
Requirements
  • 15+ years of work experience in CRM and/or digital marketing.
  • Digital experience-savvy marketer with a passion for problem-solving and a drive to inspire teams.
  • Extensive experience informing audience segments by leveraging 1st and 3rd party data.
  • Comprehensive understanding of audience principles and related personalization techniques and tools.
  • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
  • Strong strategy and analytics skills, with an advanced understanding of success metrics.
  • Experience developing, prioritizing, objectively managing roadmaps and optimization efforts, balancing both business and user KPIs.
  • Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned, and Earned/Social Media - Email Automation Tools (e.g., Salesforce Marketing Cloud, etc.).
  • A strategic partner who illuminates unexpected insights and provides clarity on the role and expectations of a digital experience.
  • A collaborator comfortable in agile-or sprint-based approaches, willing to work in real-time.
  • A strong analytical thinker and translator with exceptional data-dexterity, and deep knowledge of research techniques and third-party resources that reveal behavioral understanding, hypothesis validation, and usability.
  • An all-around professional with exceptional communication, organizational, and time management skills, and the flexibility to adapt quickly to change.
  • A skilled manager with a strong history of team oversight and talent development, known to coach, educate, and grow talent.
About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.

We are committed to creating a culture of connection and belonging, where every employee feels valued and empowered to make a meaningful impact. Our core values are: Act with integrity, Work together to win together, Innovate with purpose, Respect all voices, and Empower with accountability.

We offer a comprehensive benefits package, including flexible time off, paid sick time, parental/new child leave, childcare & elder care assistance, adoption assistance, comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching, and counseling.

Epsilon is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion in all aspects of our business. We welcome applications from diverse candidates and are proud to be an inclusive and supportive workplace.