Marketing Specialist

15 hours ago

Franklin, Tennessee, United States Lennar Homes Full time
Marketing Specialist Job Description

At Lennar Homes, we are seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for taking our digital and social marketing efforts to the next level within our marketplace.

Key Responsibilities:
  • Review and update the division market, community, plan, and all subpages of Lennar.com regularly for completeness, accuracy, and quality of content.
  • Become proficient in SiteCore (Lennar.com Content Management System) to update all editable content and images.
  • Work with division JDE Admin to ensure all relevant and accurate information is flowing into Lennar.com.
  • Ensure photos are used as much as possible on the website and that interior and exterior photography is well done, prevalent, and of the appropriate size for web usage.
  • Ensure promotional banner ads on the site are being used and compliant from a branding and legal standpoint.
  • Ensure Internet Sales Consultant banners are activated.
  • Make sure division landing page templates are deployed using corporate templates and for all appropriate uses.
  • Make sure all content within the landing pages is accurate and up to date.
  • Make sure landing pages are search engine optimization optimized.
  • Make sure A/B testing occurs on landing pages to ensure they are optimized for ultimate performance.
  • Update, monitor, and enhance engagement on all division social media sites.
  • Analyze and optimize monthly social engagement analytics and ad performance on all platforms.
  • Monitor monthly social performance to ensure yearly goals are met and exceeded.
  • Review monthly social media spend and Review-Do-Review efficiency and effectiveness.
  • Shop competitors relative to their social media efforts.
  • Maintain a list of all social media accounts log-in information and ensure corporate has the most up-to-date information.
  • Make sure the BDX feed to all partner sites is optimized with as much content as possible.
  • Review and determine feasibility of division listing homes with enhanced listings on Realtor.com, Zillow, and Trulia.
  • Review and determine feasibility of display advertising on NewHomeSoure.com, Move.com, Realtor.com, Zillow, and Trulia.
  • Work with Lennar corporate eMarketing Specialist to segment eMarketing list and optimize campaigns.
  • Review monthly eMarketing reports and highlight best practices to optimize local division eMarketing performance.
  • Keep and monitor eMarketing schedule for the division.
  • Participate on SEM (Search Engine Marketing) calls to review keywords and campaigns for the division.
  • Act as a conduit between the division and corporate communications to ensure the division is utilizing the latest in SEM strategies.
  • Ensure Lennar.com content is SEO optimized.
  • Ensure division landing pages are SEO optimized.
  • Make sure social media posts are SEO optimized.
  • Work with corporate digital data analyst to review and improve SEO ranking.
  • Analyze and optimize all digital campaigns daily, weekly, monthly, and yearly.
  • Work with regional and corporate digital marketing associates on paid search, eMarketing, 3rd party listing sites, social media ads and engagement, website content, landing page content, website and landing pages – Google analytics, website and landing pages Brightedge SEO Tool.
Requirements:
  • Two (2) years' experience minimum in similar position or related areas of the marketing industry.
  • High School diploma or GED required; Bachelor's degree in Social Media Marketing, Marketing, Advertising, Communications or equivalent preferred.
  • Valid driver's license.
  • Intermediate PC skills (proficient in Microsoft Office Suites including: Word, Excel, PowerPoint, Outlook, Photoshop, InDesign, Adobe, PhotoShop).
  • Up-to-date with major social media sites and digital trends required.
  • Must have extensive internet exposure and/or internet consumer experience.
  • Strong verbal and written communications skills.
  • Committed to self-development of marketing and internet skills.
  • Ability to self-manage activities with minimal supervision.
  • Strong passion for digital marketing.
  • Strong interpersonal and communication skills.
  • Ability to problem solve.
  • Arrive early and work late if necessary.
  • Some weekend work required.
  • Understand and follow work rules and procedures.
  • Maintain regular attendance and punctuality relative to daily work schedule is required.
  • Accept constructive feedback.
  • Team player.

  • Marketing Specialist

    2 weeks ago

    Franklin, Tennessee, United States Lennar Homes Full time

    Marketing Specialist Job DescriptionLennar Homes is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our brand and drive sales.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesManage and...

  • Digital Marketing Specialist

    2 days ago

    Franklin, Tennessee, United States Williamson Medical Center Full time

    Job Title: Digital Marketing SpecialistWilliamson Health is seeking a highly skilled Digital Marketing Specialist to join our Marketing and Communications Department. As a key member of our team, you will be responsible for implementing digital marketing strategies to promote our brand and services to patients, supporters, and the community.Key...

  • Digital Marketing Specialist

    4 weeks ago

    Franklin, Tennessee, United States Williamson Medical Center Full time

    Job Title: Digital Marketing SpecialistWilliamson Health is seeking a highly skilled Digital Marketing Specialist to join our Marketing and Communications Department. As a key member of our team, you will be responsible for implementing digital marketing strategies to promote our brand and services to patients, supporters, and the community.Key...

  • Digital Marketing Strategist

    2 days ago

    Franklin, Tennessee, United States Williamson Medical Center Full time

    Job Title: Digital Marketing SpecialistWilliamson Health is seeking a highly skilled Digital Marketing Specialist to join our Marketing and Communications Department. As a key member of our team, you will be responsible for implementing digital marketing strategies to promote our brand and services to patients, supporters, and the community.Key...

  • Category Specialist

    2 weeks ago

    Franklin, Tennessee, United States Lee Company Full time

    Job Title: Category SpecialistLee Company is seeking a skilled Category Specialist to join our team. As a Category Specialist, you will be responsible for sourcing and purchasing materials and services within a specific category, ensuring the best possible prices and quality.Key Responsibilities:Source and procure materials, equipment, and services for all...

  • Workers' Compensation Claims Specialist

    2 weeks ago

    Franklin, Tennessee, United States CorVel Enterprise Comp, Inc. Full time

    Job Title: Workers' Compensation Claims SpecialistCorVel Enterprise Comp, Inc. is seeking a skilled Workers' Compensation Claims Specialist to join our team. As a key member of our claims department, you will be responsible for managing workers' compensation claims within delegated authority to achieve the best possible outcome.Key Responsibilities:Receive...

  • Insurance Specialist

    4 weeks ago

    Franklin, Tennessee, United States Cody Wheeler - State Farm Agent Full time

    Job Title: Account AssociateWe are seeking a highly organized and efficient specialist to join our team as an Account Associate. As a key member of our State Farm Agent team, you will be responsible for providing exceptional customer service, establishing strong relationships with clients, and supporting insurance agents in gaining and keeping...

  • Insurance Specialist

    1 day ago

    Franklin, Tennessee, United States Cody Wheeler - State Farm Agent Full time

    Job SummaryCody Wheeler - State Farm Agent is seeking a highly organized and efficient specialist to fulfill administrative duties and support insurance agents in gaining and keeping customers. As an Account Associate - State Farm Agent Team Member, your attention to detail, dedication to client relations, and sales-mindedness equip you for this versatile...

  • Customer Experience Specialist

    3 weeks ago

    Franklin, Tennessee, United States Knitwell Group Full time

    About UsLane Bryant is a leading plus-size fashion brand that has been empowering women for over 120 years. Our mission is to provide high-quality clothing that makes women feel confident and beautiful. We believe in the importance of inclusivity and diversity, and we strive to create a welcoming environment for all customers and associates.About the RoleWe...

  • Healthcare Provider Enrollment Specialist

    4 weeks ago

    Franklin, Tennessee, United States CHS - Community Health System, Inc. Full time

    About CHSCHS - Community Health System, Inc. is a leading healthcare provider with a strong presence in 40 distinct markets across 15 states.Job SummaryWe are seeking a skilled Healthcare Provider Enrollment Specialist to join our team. As a key member of our enrollment team, you will play a critical role in developing and implementing healthcare delivery...

  • Technical Sales Specialist

    3 weeks ago

    Franklin, Tennessee, United States Johnson Controls International Full time

    Unlock Your Potential with Johnson ControlsAs a global leader in smart, healthy, and sustainable buildings, Johnson Controls is reimagining the performance of buildings to serve people, places, and the planet. We're seeking a talented Technical Sales Specialist to join our team and help us achieve our mission.What We OfferCompetitive salary starting at $56k...

  • Warehouse Inventory Specialist

    2 weeks ago

    Franklin, Tennessee, United States Lasko Products Full time

    Job Title: Warehouse Inventory SpecialistJob Summary:We are seeking a highly detail-oriented and organized Warehouse Inventory Specialist to join our team at Lasko Products. As a key member of our warehouse operations, you will be responsible for performing physical inventory counts, maintaining inventory accuracy, and investigating discrepancies in...

  • New Home Sales Specialist

    14 hours ago

    Franklin, Tennessee, United States Smith Douglas Homes Full time

    Job SummarySmith Douglas Homes is seeking an experienced New Home Sales Specialist to join our team in the Nashville metro area. As a key member of our sales team, you will be responsible for guiding potential buyers through the homebuying process and developing trusted relationships with our customers.Key ResponsibilitiesMonitor and analyze data and trends...

  • Welcome Experience Coordinator

    7 hours ago

    Franklin, Tennessee, United States Fast Pace Health Full time

    Job TitleWelcome Experience Coordinator - Onboarding SpecialistJob SummaryFast Pace Health is seeking a highly skilled Welcome Experience Coordinator to join our team. The ideal candidate will be committed to providing a best-in-class patient experience and will be responsible for facilitating the onboarding process for new hires.Key ResponsibilitiesRespond...

  • Warehouse Inventory Specialist

    3 weeks ago

    Franklin, Tennessee, United States Lasko Products Full time

    Job SummaryWe are seeking a highly detail-oriented and organized Warehouse Inventory Specialist to join our team at Lasko Products. As a key member of our inventory management team, you will be responsible for performing physical inventory counts, maintaining inventory accuracy, and investigating discrepancies in inventory reports.Key ResponsibilitiesPerform...

  • Automotive Fabrication Specialist

    1 month ago

    Franklin, Tennessee, United States Gray Television Full time

    {"Job Title": "Automotive Fabrication Specialist", "Job Summary": "We are seeking an experienced Automotive Fabrication Specialist to join our team at PowerNation Studios in Franklin, TN. As a key member of our production team, you will be responsible for planning and executing vehicle projects, collaborating with producers and directors to conceive and...

  • Provider Relations Specialist I

    1 month ago

    Franklin, Tennessee, United States CorVel Healthcare Corporation Full time

    Job Description**Job Summary:**We are seeking a highly skilled and detail-oriented Provider Relations Specialist I to join our team at CorVel Healthcare Corporation. As a key member of our team, you will be responsible for building and maintaining strong relationships with healthcare providers, ensuring seamless communication and resolving any issues that...

  • Category Specialist

    1 day ago

    Franklin, Tennessee, United States Lee Company Full time

    Job SummaryThe Category Buyer will be responsible for sourcing and purchasing materials and services within a specific category, ensuring the best possible prices and quality. This role requires a deep understanding of market trends, supplier capabilities, and effective negotiation skills.Key ResponsibilitiesSource and procure materials, equipment, and...

  • Protection Application Expert

    1 month ago

    Franklin, Tennessee, United States Schneider Electric Full time

    About the RoleThe Protection Application Expert will play a crucial role in promoting the technology leadership image of Schneider Electric's North American Market (NAM) team. This position will be responsible for creating, raising, and maintaining the company's profile on the market.Key ResponsibilitiesTechnical Image Leadership: Lead the technical image of...

  • New Home Sales Professional

    4 weeks ago

    Franklin, Tennessee, United States Smith Douglas Homes Full time

    Job Title: New Home Sales SpecialistWe are seeking an experienced licensed New Home Sales Specialist to join our team in the Nashville metro area.Job Summary:In this role, you will utilize your Real Estate Sales experience to guide potential buyers through the homebuying process. You will delight in assisting families in finding an affordable home of...