Digital Marketing Strategist
4 weeks ago
We are seeking an experienced Digital Marketing Strategist to lead our brand's digital presence across social media platforms and drive our YouTube and video ad strategy. In this role, you will create, implement, and optimize social media campaigns that engage our audience, increase brand visibility, and drive conversions.
Key Responsibilities:- Develop and execute a comprehensive social media strategy across platforms like Facebook, Instagram, LinkedIn, X/Twitter, and Reddit to build brand awareness and engagement.
- Lead YouTube advertising strategy, including campaign setup, targeting, budget management, creative development, and performance analysis.
- Collaborate with the content and design teams to plan and create engaging social media content that aligns with brand messaging and campaign goals.
- Track and analyze key metrics across social channels and YouTube ads, providing detailed reports with insights and recommendations to improve performance.
- Grow and nurture our social media communities by actively engaging with followers, addressing comments, and responding to messages.
- Work closely with other digital marketing channels (SEO, PPC, email marketing) to ensure cohesive and integrated campaigns across all touchpoints.
- 7+ years of experience in social media marketing and YouTube ad management.
- Proven success in creating and managing large-scale social media and video ad campaigns with measurable results.
- Extensive experience in YouTube advertising, including video ad formats, audience targeting, and A/B testing.
- Strong knowledge of ad platforms, including Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and TikTok Ads.
- Expertise in social media analytics tools and YouTube ad performance metrics.
- Hands-on experience in budget management for paid social and video ads.
- Exceptional project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
- Creative mindset with the ability to develop compelling content strategies that engage users.
- Competitive base salary: $99,800 - $149,700 based on experience and location.
- 401k match: match 200% of contributions up to the first 5% of salary, resulting in a total potential match of 10%, with no cap.
- Medical, dental, and vision coverage: Patch My PC covers 99% of these premiums for both the team member and all dependents.
- Other benefits: FSA/HSA, three months paid parental leave, three weeks PTO, three days volunteer leave, charitable donation matching, tuition reimbursement, gym membership, internet stipend, pet insurance, and more.
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Marketing Specialist
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Digital Marketing Specialist
3 weeks ago
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Marketing Specialist
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