Product Planning Analyst

4 weeks ago


Franklin, Tennessee, United States Pan Asia Resources Full time
Job Title: Product Planning Analyst

Pan Asia Resources is seeking a highly skilled Product Planning Analyst to support the Nissan and Infiniti Product Planning teams. The successful candidate will be responsible for creating consumer insights that drive product development and service creation.

### Key Responsibilities

* Conduct qualitative and quantitative market research following Nissan's product development milestones
* Conduct pricing and technology market research
* Support market research necessary for programs that may not fall into the formal milestone process
* Work with Brand and Marketing teams to explore different positioning routes for model development

### Job Functions

* Specific studies which the Planner may lead alongside supervision from Sr Mgr
* Target Customer Segmentation
* Target Customer In-depth Interviews
* Product Testing
* Product Competitiveness Studies
* Marketing and Communications Study
* After Launch Studies
* Pricing and Technology Studies

### Requirements

* Bachelor's degree and 3 years of experience or Master's degree and 1 year of directly related professional level experience
* Experience working with agencies, advertising market research, precision and digital research tools is preferred
* Occasional day, overnight, and extended travel

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