Marketing Coordinator

2 weeks ago

Melbourne, Florida, United States AEG Full time
Job Summary

We are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at USSSA National Headquarters. As a Marketing Coordinator, you will be responsible for supporting the efforts and overall initiatives of the marketing team, specializing in USSSA Space Coast Complex.

Key Responsibilities:
  • Conduct market research to analyze competitive landscape, trends, and customer behavior, and collaborate with various departments to prepare summary reports for further analysis by the marketing team.
  • Contribute innovative and creative ideas for digital and social content, while communicating and executing USSSA marketing campaign deliverables, objectives, and timelines to the marketing team and appropriate leadership.
  • Routinely monitor USSSA social channels, communicate opportunities for engagement, coordinate contests/giveaways, and respond to messages promptly as needed.
  • Assist with the execution of partnership deliverables as assigned, and collaborate with the marketing team to develop growth strategies within community outreach and e-commerce opportunities across the organization and all social media platforms.
  • Manage a social media calendar and digital presence, ensuring a daily minimum of posts is required.
  • Provide on-site social media coverage and/or create appropriate creative content surrounding events (national, local, and regionally across the country) as directed by the marketing initiatives.
  • Manage creative budget and process of hiring (final approval required from management) and oversight of freelancers, including but not limited to photography, third-party creative design, and internship positions.
  • Work with the marketing team to oversee websites and landing pages, as well as email marketing campaigns.
Requirements:
  • A degree in Marketing Communications, Journalism, Sports Marketing, Media Relations, or similar is recommended.
  • Highly organized and detailed with self-accountability to work towards goals and deadlines.
  • Ability to collaborate with and communicate effectively with and across the marketing team, sport leadership, and other departments within USSSA.
  • Experience in social media management across Facebook, Twitter, Instagram, and TikTok, with a general knowledge of current social media trends.
  • Copywriting experience a plus.
  • Creative-minded.
  • Experience with social media scheduling platforms a plus.
  • Experience with Adobe Creative Suite, especially Photoshop and Illustrator.

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