Email Marketing Coordinator

4 weeks ago


New York, New York, United States Pandora Full time
About the Role

We are seeking a highly skilled Email & CRM Coordinator to join our team in the North America region. As a key member of our Media team, you will be responsible for optimizing our CRM activities, including email campaigns, lead generation, personalization, and SMS.

Key Responsibilities
  • Execute email and SMS marketing campaigns from concept to completion, including in-platform building, QA, scheduling, and deployment.
  • Collaborate with cross-functional teams to ensure seamless execution and alignment with linking strategies and product availability.
  • Lead the design, copywriting, and creative briefing processes, obtaining final approvals and ensuring brand consistency across all communications.
  • Assist in the management of the email and SMS marketing calendars, ensuring timely asset creation, approval, and effective segmentation.
  • Leverage analytics tools to monitor, report, and improve key performance indicators for both email and SMS campaigns.
  • Conduct customer analysis and insight projects to guide CRM strategy and optimize communication effectiveness.
  • Stay updated on industry trends and competitive landscape to maintain innovative and effective marketing strategies.
Requirements
  • 1-3 years of experience in a CRM/email marketing role in Retail, Affordable Luxury, Consumer Goods, or Beauty.
  • Experience working in enterprise ESP preferred (SFMC, Adobe Campaign, Oracle Responsys/Eloqua, Marketo, etc.).
  • Advanced analytical skills and proficiency in Excel. Experience working in Adobe Analytics preferred but not required.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively across all organizational levels.
  • Strong project management skills and experience with tools such as Asana.
  • Demonstrated ability to work under pressure, managing multiple projects and deadlines in a fast-paced environment.
About Pandora

Pandora is a leading jewelry company with a global presence. We design, manufacture, and market high-quality jewelry at affordable prices. Our products are sold in over 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand using mainly recycled silver and gold.

We are committed to sustainability and have set a goal to be carbon neutral by 2025. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.



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